Whirlpool of India: Joint Marketing Pact with HUL

Whirlpool of India Ltd is one of the leading manufacturers and marketers of major home appliances in the country. The company’s product portfolio includes various types of refrigerators, washing machines, air conditioners, microwave ovens, built-in and small appliances. The company with Hindustan Unilever Ltd. has announced a joint marketing partnership with HUL’s Surf Excel.

HUL and Whirpool India partnership

Whirlpool of India Ltd. is a leading manufacturer of washing machines, and Hindustan Unilever Ltd. is the FMCG company behind the well-known laundry brand Surf Excel, has announced a strategic marketing partnership. This marketing collaboration will see the two brands engaging in joint marketing efforts aimed at promoting their complementary technologies.

According to a joint statement released on Wednesday, “The Stain Penetrating Power technology of Surf Excel works seamlessly with Whirlpool’s 6th Sense Technology to remove a wide range of tough, dried-on stains. This synergy provides consumers with an effortless solution for tackling stubborn stains, making their daily laundry routine more efficient.”

Whirpool’s Vice President on this Partnership

According to Kumar Gaurav Singh, the Vice President of Marketing at Whirlpool, this partnership between Whirpool and HUL aims to get the benefit of the combined strengths of superior mechanical action, thermal action, and chemical action to deliver expertise in removing stubborn stains. This collaboration seeks to harness the synergy between Whirlpool’s advanced washing machine technology and Surf Excel’s powerful stain removal formula, providing consumers with an effective solution for tackling even the toughest stains. 

Conclusion: The partnership between Whirlpool of India Ltd. and Hindustan Unilever Ltd. marks a significant step forward in the laundry care industry. By combining Whirlpool’s advanced 6th Sense Technology with Surf Excel’s Stain Penetrating Power, the collaboration promises to enhance the effectiveness of stain removal for consumers and will help in delivering superior fabric care that will improve the daily laundry process and enhance the experience of customers. The shares of Whirpool and HUL are currently trading at Rs.1824.95 and Rs.2495.50 respectively.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.