Wipro VisionEDGE+ Transforms Retail with Omnichannel Platform

Wipro Limited, a leading global technology services and consulting company, announced a significant expansion of its Wipro VisionEDGE+ solution. This enhanced offering, developed in collaboration with industry leaders Cisco, AT&T, and Amazon Web Services (AWS), positions Wipro VisionEDGE+ as a comprehensive retail transformation platform designed to unlock the true potential of retail media networks.

Capitalising on the Power of In-Store Experiences

Wipro recognises the enduring importance of physical stores, acknowledging statistics from the National Retail Federation that indicate 80% of all shopping still occurs in brick-and-mortar locations. Wipro VisionEDGE+ addresses this critical touchpoint by providing retailers and brands with a powerful, measurable, and omnichannel platform that seamlessly integrates with existing digital strategies.

The enhanced Wipro VisionEDGE+ empowers retailers to deliver exceptional customer experiences through several key functionalities:

• Interactive Displays: Personalized recommendations and navigation assistance displayed on interactive screens engage customers and streamline their shopping journeys.
• Programmatic Advertising and Assisted Selling: Retailers can generate incremental revenue by offering brands programmatic advertising opportunities and enabling assisted sales through digital touchpoints.
• Centralised Control and Scalability: A unified platform simplifies content management and tracking across various displays, facilitating efficient operations and seamless scaling as business needs evolve.
• Omnichannel Experience: Customers can virtually try on items and order from an “endless aisle” selection, bridging the gap between physical and online shopping experiences.

Data-Driven Insights and Secure Infrastructure

Wipro VisionEDGE+ goes beyond captivating visuals. The platform leverages cutting-edge AI to provide retailers with valuable business insights, customer sentiment analysis, and traffic management data. This data is meticulously tailored to each retailer’s specific needs while maintaining compliance with all relevant privacy regulations.

Strategic Partnerships for Seamless Integration

Wipro strategically partnered with industry leaders to ensure the robust functionality of Wipro VisionEDGE+. Cisco provides intelligent network solutions within the retail environment, guaranteeing secure and seamless connectivity. AT&T contributes a reliable and secure data transmission infrastructure. Finally, AWS’s advanced cloud computing services power the platform’s data analytics and machine learning capabilities, enabling a personalised and engaging in-store experience for customers.

“We are thrilled to leverage Wipro’s over two decades of Retail expertise for our customers, empowering them to capitalise on the billion-dollar opportunity in advertising revenue. “Retail media is not just a trend; it’s a transcendent force reshaping the future of in-store experiences. Wipro VisionEDGE+ extends this power to brands and retailers to transform every customer store visit into a personalised journey,” said Malay Joshi, Chief Executive Officer – Americas 1, Wipro Limited.

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