Chetana Education IPO

About Chetana Education Limited

Chetana Education Limited is a content-based company specialising in educational book publishing for the CBSE and State Board curriculum, catering to the K-12 segment. The company provides access to educational software with learning videos for teachers and students, accessible through QR codes. Chetana Education Limited boasts a robust sales and distribution network, focusing on the Maharashtra State Board and CBSE, covering education from early pre-primary to K-12 courses.

In the fiscal year 2023, the company sold over 6 million books, reaching students from pre-primary to higher secondary levels. With a portfolio of over 700 titles and 15 distinct brands like Master Key, Self-Study, Firefly, and more, the company also develops digital content for enhanced learning. Over 30,000 videos are available via QR codes, transforming traditional content into digital formats, benefiting students for self-study post-school without additional costs. This digital content development is supported by a strategic partnership with Allern Enterprises Private Limited.

Chetana's network includes numerous schools, coaching classes, and booksellers, backed by collaborations with various vendors for printing, paper sourcing, binding, lamination, and packaging. Over 400 contractual authors contribute to content creation. The company remains asset-light, focusing on content development and efficient sales and distribution.

Founded in 2018 by Anil Jayantilal Rambhia and Rakesh Jayantilal Rambhia, Chetana Education Limited purchased the publication undertaking from M/s Chetana Book Depot. The company's distribution and sales network comprises over 500 distributors and dealers, supported by an in-house sales team working from branches and marketing offices across India.

Anil Jayantilal Rambhia and Rakesh Jayantilal Rambhia bring over 30 and 25 years of experience in the publishing industry, respectively. The company has a strong focus on human capital, with over 400 employees and a dedicated sales team of over 200 personnel. This extensive network not only promotes products but also provides valuable feedback for continuous improvement.

Industry Outlook:

1. India's education sector is poised for substantial growth, with 26.31% of the population in the 0-14 years age group and over 250 million school-going students presenting significant opportunities.
2. The government has allocated ₹68,804.85 crore ($8.3 billion) for school education in the Union Budget 2023-24, with the Samagra Shiksha Scheme seeing a 20.3% increase to ₹37,383.36 crore ($5.01 billion) in FY23. Additionally, India is the second-largest market for E-learning globally, with the online education market projected to grow by $2.28 billion during 2021-2025 at a CAGR of 20%.

Chetana Education Limited IPO Objectives

The company plans to allocate the net proceeds from the issuance to the following purposes:

1. Allocating ₹1,217 lakh to repay part or all of company borrowings.
2. Using ₹2,000 lakh to meet working capital needs.
3. Allocating remaining proceeds for general corporate purposes.

Peer Details

The companies considered by Chetana as its peers include:

1. S Chand and Company Limited
2. Navneet Education Limited

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Contact Details of Chetana Education Limited IPO

• Registered office: 401, E-Wing, B & C Block, Trade Link, Kamala Mill, Delisle Road, Mumbai, Mumbai City, Maharashtra, India, 400013
• Phone: 91-22-6245 6000
• E-mail: cs@chetanaeducation.com