IPO Details

Bidding Dates

20 Sep '24 - 24 Sep '24

Minimum Investment

₹1,31,000/ 1 Lot (1000 Shares)

Price Range

₹124 - ₹131

Maximum Investment

₹1,31,000/ 1 Lot (1000 Shares)

Retail Discount

To be announced

Issue Size

₹64.98 Cr

Investor category and sub category

Retail Individual Investors (RII)  |   Non-institutional Investors (NII)  |   Qualified Institutional Buyers (QIB)  |   Eligible employees  |  

IPO Dates

Important dates with respect to IPO allotment and listing

Opening Date

Sep 20, 2024

Closing Date

Sep 24, 2024

Basis of Allotment

Sep 25, 2024

Initiation of Refunds

Sep 26, 2024

Listing Date

Sep 27, 2024

About SD Retail IPO

SD Retail IPO is a book-built issue aiming to raise ₹64.98 crores through the sale of 49.6 lakh fresh shares. The IPO opens for subscription on September 20, 2024, and closes on September 24, 2024. The share allotment is expected to be finalised on September 25, 2024, with the tentative listing date set for September 27, 2024, on NSE SME.

The price band for SD Retail IPO is set between ₹124 and ₹131 per share. Investors can apply in a minimum lot size of 1,000 shares, requiring a minimum investment of ₹1,31,000 for retail investors. High Net-Worth Individuals (HNIs) need to invest in at least two lots, totaling 2,000 shares and an investment of ₹2,62,000.

Beeline Capital Advisors Pvt Ltd is the book-running lead manager for the IPO, and Kfin Technologies Limited is the appointed registrar. Spread X Securities will serve as the market maker for this issue, ensuring liquidity in the market. This IPO offers investors an opportunity to invest in SD Retail as it takes a significant step towards listing on the stock exchange.

Industry Outlook:

  1. The Indian sleepwear market is expected to reach USD 1303.88 million by 2029, growing at a robust CAGR of 15.12% from 2024 to 2029. This growth is driven by evolving fashion trends, increased disposable income, and a rising focus on comfort and lifestyle, transforming the sleepwear segment into a dynamic market.
  2. The rise of e-commerce platforms like Amazon, Flipkart, and Myntra has significantly boosted market accessibility, offering a wider selection of sleepwear at competitive prices. This shift to online shopping has enhanced the industry's reach, particularly among younger and tech-savvy consumers.

SD Retail IPO Objectives

The company plans to allocate the net proceeds from the issuance to the following purposes:

  1. Funds will be used to expand the retail presence by opening new exclusive brand outlets.
  2. The capital will support day-to-day operational expenses, ensuring smooth business operations.
  3. The remaining portion of the proceeds will be allocated towards general corporate purposes.

About SD Retail Limited

SD Retail Limited, operating under the brand "SWEET DREAMS," is a prominent player in the sleepwear industry in India. The company designs, manufactures, outsources, markets, and retails stylish and comfortable sleepwear for the entire family. SWEET DREAMS stands out for its unique blend of comfort, style, and functionality, targeting modern Indian women while also offering products for men and children.

Its portfolio includes pyjamas, night sets, nighties, and T-shirts, catering to various age groups and body types. Established in 2004, SD Retail Limited has grown significantly, leveraging both in-house manufacturing and contract manufacturing to meet demand. The brand operates through a multi-channel distribution network, including exclusive brand outlets, multi-brand outlets, and major e-commerce platforms such as Myntra, AJIO, and Amazon.

The company’s strategic approach includes bi-annual roadshows for its Fashion line and a replenishment model for its Essentials line, ensuring a consistent market presence. With a robust supply chain and inventory management system, SWEET DREAMS has successfully positioned itself within the growing sleepwear and casual wear segments, making it a go-to choice for comfortable, everyday apparel.

Peer Details

The companies considered by SD Retail as its peers include:

  1. Go Fashions (India) Limited
  2. Bella Casa Fashion & Retail Limited
  3. S.P. Apparels Limited

How to Check the Allotment Status of the SD Retail Limited IPO?

Steps to check IPO allotment status on Angel One’s app:

  1. Log in to the Angel One app
  2. Go to the IPO Section and then to IPO Orders.
  3. Select the individual IPO that you had applied for and check the allotment status.
  4. Angel One will notify you of your IPO allotment status via push notification and email.

How to apply for SD Retail IPO online?

  1. Login to Your Angel One Account: Open the Angel One app or website and log in with your credentials.
  2. Locate the IPO Section: Navigate to the 'IPO' section on the platform.
  3. Select IPO: Find and select the SD Retail IPO from the list of open IPOs.
  4. Enter the Lot Size: Specify the number of lots you want to bid for.
  5. Submit Your UPI ID: Enter your UPI ID to link your payment method and submit your application.
  6. Approve Funds: Once you receive the bid request on your UPI app, approve it by entering your UPI PIN.

Contact Details of SD Retail IPO

  • Registered office: C-929, Stratum at Venus ground, Nr. Jhansi Ki Rani Statue, Nehrunagar, Ambawadi, Ahmedabad, Gujarat -380006, India
  • Phone: +91 7043106787
  • E-mail: info@sweetdreamsindia.com

IPO Financials

Particulars Year ending on March 31, 2024 Year ending on March 31, 2023 Year ending on March 31, 2022
Revenue from Operation (in ₹ lakh) 16,255.89 13,508.81 12,852.93
Profit After Tax (PAT) (in ₹ lakh) 759.76 430.17 1,011.06
Current Ratio (x) 1.42 1.56 1.55
Net Worth (in ₹ lakh) 4,179.98 3,420.22 2,990.04
Total Borrowings (in ₹ lakh) 4,354.72 2,051.31 1,844.13
Return on Equity (%) 19.99 13.42 40.69
Return on Capital Employed (RoCE) (%) 15.61 14.41 27.94
Earnings Per Share (in ₹) 5.52 3.13 7.35

Know before investing

Strengths

6

  1. Pan-India multi-channel presence enhances the market reach and brand visibility.

  2. Unique sleepwear designs cater to diverse consumer preferences globally.

  3. A scalable, asset-light model allows quick adaptation to market demands.

  4. Strong management expertise with over two decades of industry experience.

  5. Focus on online channels to boost customer engagement and sales.

  6. Gender-agnostic sleepwear positioning sets it apart from competitors.

Risks

6

  1. Pending insolvency proceedings could significantly impact SD Retail’s operations.

  2. Disputes over unpaid dues may lead to financial instability.

  3. Brand damage or poor marketing of ‘SWEET DREAMS’ affects sales.

  4. The inability to predict consumer demand may result in inventory losses.

  5. Intense competition may impact SD Retail’s pricing and profitability.

  6. Non-compliance with regulatory requirements may result in penalties and fines.

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SD Retail IPO FAQs

What is the SD Retail IPO?

SD Retail IPO is a book built IPO. The IPO will be open from September 20, 2024, to September 24, 2024.

When will SD Retail IPO be allotted?

The Basis of Allotment will happen on Wednesday, September 25, 2024.

When will SD Retail IPO open for subscription?

The IPO subscription window will open on September 20, 2024.

What minimum lot size can retail investors subscribe to?

The minimum lot size retail investors can subscribe to is 1 lot, and the lot size is 1000 shares.

When will SD Retail Limited list on exchanges?

The listing date for SD Retail is Friday, September 27, 2024.

What would be the listing gains on the SD Retail IPO?

Listing gains cannot be ascertained before the listing of the IPO on the stock exchange.

How to increase your chances of getting an SD Retail IPO allotment?

  1. Multiple Submissions: Use different Demat accounts to make multiple applications.
  2. Higher Price Band Bidding: Opt for bidding at the cut-off price or higher price band.
  3. Timely Subscription: Ensure you subscribe to the IPO within the specified time frame.

How do I approve the UPI mandate request for SD Retail IPO?

You must complete the payment process by logging in to your UPI handle and approving the payment mandate.

Can I submit more than one application for the public issue of SD Retail Limited using one PAN?

You can submit only one application using your PAN card.

How to read SD Retail Limited's financial statements?

To read SD Retail’s financial statements, download the IPO’s  RHP document.