Akshaya Tritiya 2025, one of the most auspicious days in the Hindu calendar, is around the corner—and with gold prices nearing ₹1 lakh per 10 grams, buying gold jewellery can feel overwhelming. Whether you’re buying for tradition, celebration, or investment, it’s important to make a smart, well-informed choice. Here’s a simple guide to help you shop wisely this festive season.
Many people think buying gold jewellery is the same as investing in gold. That’s not true. Jewellery comes with extra costs like making charges and GST. If you’re looking to invest in gold, consider gold coins, gold ETFs, or gold mutual funds. These are more cost-effective and easier to store.
When you buy jewellery, you’re not just paying for the gold. The final price includes:
Jewellery is usually made in 22K or lower because pure 24K gold is too soft. But for coins and bars, go for 24K with 99.99%+ purity. Also, make sure the seller gives you proper certificates, and preferably choose LBMA-accredited sellers for quality assurance. Always ask the jeweller to mention the weight of the actual gold in your bill.
Read more on: Gold Prices Rise Before Akshaya Tritiya 2025: Check Latest Rates Here
When buying gold bars or coins, check if the product weighs slightly more than stated (positive weight tolerance). This gives you extra value for money.
The price you see online or in the news is just an estimate. Actual jewellery prices are higher and vary from one shop or city to another. If you care about value, don’t buy from the first shop you visit. Compare prices, making charges, and resale rates across different jewellers.
Gold jewellery is usually not pure 24 karat gold. Common purities are 22K, 18K, and 14K. Lower karat means lower gold content and price. Check purity before you buy and ask about resale value.
24K gold is the purest form and is best for investment. But even 24K comes in different fineness levels – 99.5%, 99.90%, and 99.99%+ (also written as 999.9). Always go for the highest fineness for better returns.
Always buy jewellery with a BIS hallmark. It confirms the purity and quality of your gold.
During Akshaya Tritiya, many shops offer discounts — usually on making charges, not gold. Read the terms carefully to know what you’re actually saving. Also check return and exchange policies.
Read more on: Jewellers Roll Out Festive Offers Ahead of Akshaya Tritiya
Gold jewellery is a timeless addition, but it’s essential to make a well-informed purchase. Understand the true cost, compare prices, and always ensure your jewellery carries the BIS hallmark. By doing so, you’ll not only get the best value for your money but also make a smart and lasting investment on Akshaya Tritiya 2025.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks. Read all the related documents carefully before investing.
Published on: Apr 29, 2025, 1:19 PM IST
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