Bandhan Bank Launches Avni Account for Women and Loyalty Program

On August 22, 2024, Bandhan Bank Ltd, on the eve of its Foundation Day, announced the launch of Avni, an exclusive savings account tailored for women. The bank also introduced its innovative loyalty program, Bandhan Bank Delights, where customers can earn reward points known as Delight Points. These points can be redeemed for purchases and come with exclusive offers.

With the Avni account, customers receive an exclusive debit card that provides benefits like free airport lounge access, personal accident insurance coverage of ₹10 lakh, lost card liability coverage of ₹3.5 lakh, and special milestone-based offers from premium brands. Avni also offers discounts on annual locker rentals, gold loan processing fees, and beauty and wellness products.

Bandhan Bank Delights, the bank’s enterprise-wide loyalty program, allows customers to earn Delight Points through various activities, including account opening, card transactions, and fund transfers. These points can be redeemed for a range of rewards, such as travel, merchandise, and entertainment, and can even be converted to air miles.

Commenting on the launch, the Managing Director and Chief Executive Officer (Interim) of Bandhan Bank, Ratan Kumar Kesh, said, “Over the nine years of Bandhan Bank as a universal bank, we have strengthened the product suite to cater to the needs of various customer segments. Women have always played an important part in our journey and contributed to the success of the Bank. As a respect to our women customers, we planned to launch Avni, a specially curated product for women, on our Foundation Day. Bandhan Bank Delights is our initiative to reward the loyalty, trust and support we have received over the years from our valued customers. The Bank is driven by the North Star of being a Bank for all, and these new launches are in line with the same.”

Rajinder Kumar Babbar, Executive Director and Chief Business Officer of Bandhan Bank, said, “This launch represents a strategic milestone in Bandhan Bank’s commitment to broadening our product offerings. By introducing Avni, we are not only addressing the financial and lifestyle needs of our women customers but also enhancing the overall banking experience with value-added services. We are also pleased to announce the launch of Bandhan Bank Delights, which aims to reward our esteemed customers and augment the value that the Bank delivers. These initiatives are part of our broader strategy to differentiate ourselves in the marketplace, fostering long-term loyalty and driving sustainable growth.”

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