Barbeque Nation’s Strategic Investment in Willow Gourmet

Barbeque-Nation Hospitality Ltd. (BNHL) has announced a strategic move to acquire a 51% stake in Willow Gourmet Private Limited (WGPL) for ₹17 crores. WGPL operates the premium ice cream brand ‘Omm Nom Nomm,’ specialising in artisanal French ice creams. This acquisition aligns with BNHL’s strategy of expanding its portfolio in the delivery segment while capitalising on a growing market for luxury desserts.

Overview of Omm Nom Nomm and Market Presence

Omm Nom Nomm is a luxury French ice cream brand under Willow Gourmet, operating primarily through a cloud kitchen model in Bangalore. The brand has gained significant traction through its commitment to high-quality products, consistently earning 4.8+ ratings on delivery platforms. 

Its strong customer retention and word-of-mouth marketing have contributed to its success, positioning it as a leading name in the premium ice cream segment. The company currently operates three cloud kitchens, demonstrating strong unit economics with a high return on capital employed (ROCE) and scalability potential.

BNHL’s Expansion Strategy and Synergies

BNHL’s investment in Omm Nom Nomm aims to strengthen its delivery business and diversify its offerings. The acquisition aligns with the company’s broader strategy of building a portfolio of scalable brands catering to evolving consumer preferences. The partnership is expected to create synergies by leveraging BNHL’s existing kitchen and backend capabilities. 

With an annual recurring revenue (ARR) of approximately ₹4 crores and double-digit EBITDA margins, the investment presents a lucrative opportunity for BNHL. The transaction is expected to be completed by April 2025, further consolidating BNHL’s position in the food and beverage industry.

Barbeque Nation Share Performance

As of February 03, 2025, at 12:55 PM, the shares of Barbeque Nation are trading at ₹298.65 per share, reflecting a decline of 4.09% from the previous day’s closing price.

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