Birla Trimaya Phase II Soars with 95% Sales in 24 Hours, Generating ₹600 Crore

On October 01, 2024, Birla Estates Private Limited, a subsidiary of Aditya Birla Real Estate Limited (formerly Century Textiles and Industries Limited), announced that Birla Trimaya Phase II – The Park has sold nearly 95% of its units within just 24 hours of launching, generating around ₹600 crore in bookings. 

This follows the impressive performance of Phase I, which achieved ~₹500 crore in bookings in just 36 hours. In total, the project has recorded about ₹1,100 crore in bookings so far, with the entire 52-acre development expected to generate around ₹3,000 crore in revenue.

Located on Shettigere Road in Devanahalli, Bengaluru North, the project spans a vast 52 acres. Building on the success of Phase I, Birla Trimaya Phase II – The Park offers a variety of apartments, row houses, and duplex homes tailored to meet the needs of homebuyers. Its prime location and thoughtful design make it a great investment opportunity in the rapidly growing real estate market of North Bengaluru.

Mr K. T. Jithendran, MD and CEO of Birla Estates, said, “Our exceptional sell on both our phases of Birla Trimaya is a testament of our focus on consumer understanding and commitment to crafting quality spaces curated for their specific needs. Our focus on design differentiation and deep understand of the market has created this new benchmark. Bengaluru remains a key focus market in our growth plans.” 

Birla Estates centres its ‘LifeDesigned’ philosophy around creating nature-inspired living spaces that offer homeowners a unique lifestyle experience. This journey connects the energetic hills, a lively social park, and the peaceful bay district. Birla Trimaya’s prime location and outstanding design provide an excellent opportunity for homebuyers looking to invest in the rapidly growing real estate market of North Bengaluru.

Additionally, Birla Estates has a strong presence in other areas of Bengaluru, with projects in Whitefield, Rajajinagar, Devanahalli, and the newly launched Birla Ojasvi project in Rajarajeshwari Nagar.

About Birla Estates

Birla Estates Private Limited is a fully owned subsidiary of Aditya Birla Real Estate Limited, previously known as Century Textiles and Industries Limited. In a short time, Birla Estates has become a popular choice in the real estate sector, focusing on developing high-quality residential properties in key markets. The company acquires land both by purchasing it outright and through asset-light joint ventures, in addition to developing its own land. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.