Blue Star Expands AC Portfolio with 150 New Models, Strengthening Smart WiFi and Heavy-Duty Segments

A New Era of Cooling Solutions

Blue Star Limited has unveiled a comprehensive lineup of 150 room air conditioner (AC) models, catering to the diverse needs of Indian consumers. This new range includes premium inverter, fixed-speed, and window ACs, ensuring options for every budget and requirement. With the Indian AC industry projected to double by FY30, Blue Star aims to strengthen its foothold, particularly in the Smart WiFi and Heavy-Duty AC segments.

Meeting Growing Market Demand

The demand for room air conditioners in India has surged due to rising temperatures, increasing disposable incomes, and a growing middle-class population. Additionally, significant expansion in Tier 3, 4, and 5 cities is driving sales. Blue Star’s latest product range has been strategically developed to tap into this expanding market, offering energy-efficient solutions across various price points.

Innovative Features in the 2025 Range

The newly launched models come in 3-star and 5-star variants with high cooling performance, even in extreme conditions. The ACs cover capacities ranging from 0.8 TR to 4 TR, with prices starting at ₹28,990.

Smart WiFi ACs with AI Integration

Blue Star has introduced nearly 40 models of Smart WiFi ACs, equipped with advanced features such as:

• Customised Sleep Mode – Users can preset temperature, fan speed, and operating hours for uninterrupted sleep.
• Voice Command Technology – Operate the AC through smart assistants like Alexa and Google Home in English or Hindi.
• Energy Management System – Monitor and control energy consumption to prevent excessive usage.

Next-Gen Cooling Innovations

The new lineup also features:

• AI Pro+ Technology – An intelligent algorithm that adapts to surroundings for optimal cooling.
• Defrost Clean Technology – A self-cleaning system that prevents dust accumulation and enhances efficiency.
• Turbo Cool & Convertible 6-in-1 Cooling – Fast cooling with adjustable capacity based on user preferences.
• Nano BluProtect & Hydrophilic Blue Fin Coating – Prevents coil corrosion and extends lifespan.
• Advanced Filtration System – Includes HEPA filters, PM2.5 filters, and Anti-Microbial Activated Carbon to ensure clean air circulation.

Flagship Models for Enhanced Performance

Blue Star’s flagship offerings include:

1. Super Energy-Efficient ACs – Achieve 64% higher energy efficiency with Dynamic Drive Technology, making 1 TR inverter split ACs reach a 6.25 ISEER rating.
2. Heavy-Duty ACs – Designed for extreme temperatures, offering 55-feet air throw and full cooling at 43°C.
3. Hot & Cold ACs – Built to function in low temperatures, with some models operating at -10°C.
4. Anti-Virus Technology ACs – Provides air purification along with cooling, catering to health-conscious consumers.

Strengthening Manufacturing and Distribution

Blue Star has been expanding its manufacturing capabilities to meet rising demand. The company’s Sri City facility in Andhra Pradesh began operations in 2023, complementing its two Himachal Pradesh plants. The combined production capacity is currently 1.4 million ACs, with plans to scale up to 1.8 million units.

On the distribution front, the company is strengthening its e-commerce and modern trade presence while expanding its retail footprint in North India. Its ‘Gold Standard Service’ network ensures superior after-sales support with over 2,100 service centres and 150+ service vehicles.

Branding & Marketing Strategy

Brand ambassador Virat Kohli continues to reinforce Blue Star’s identity in the consumer AC segment. His promotional campaigns, personifying heat, have resonated with audiences. The company is set to launch new TV and digital commercials in March 2025, alongside an advertising investment of over ₹50 crore for the summer season.

Share Price Performance

The stock price of Blue Star was trading higher by 1.17% as of 12:46 PM on February 25, 2025. 

Conclusion

Blue Star’s latest product range reaffirms its position as an innovator in the air conditioning industry. With a diverse selection of models, cutting-edge technology, and a strong focus on quality and service, the company is well-positioned to meet the evolving needs of Indian consumers.

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