Cellecor Gadgets Expands in South India with B New Mobiles, Celekt, Partnership

Cellecor Gadgets Limited has announced its expansion in South India through a partnership with B New Mobiles and Celekt, two retail chains with a huge presence in Andhra Pradesh, Telangana, and Maharashtra. The company expects this collaboration to contribute ₹500 crore in annual business, as per the filing.

As of 10 AM on March 18, 2025, Cellecor Gadgets Limited was trading at ₹54.90, hitting a high of ₹55.40, marking a 4.64% increase from its previous close of ₹52.75. The stock touched a low of ₹54.25 and is currently trading at ₹55.20, with a market capitalisation of ₹1,201.58 crores.

Retail Expansion 

B New Mobiles operates 141 stores across Andhra Pradesh and Telangana, focusing on mobile phones, electronics, and home appliances. The company has been in the industry for over 30 years. Celekt, which has 117 stores, provides a range of electronic products, including smartphones, smart TVs, and accessories, with a presence in Andhra Pradesh, Telangana, and Maharashtra.

Through this partnership, Cellecor has plans to expand its product reach and strengthen its offline retail presence in South India. The company currently sells smart gadgets, wearables, mobile phones, and home and kitchen appliances, among other electronic products.

Growth and Distribution Strategy

Cellecor, which started in 2012 as Unity Communications, has grown into a consumer electronics company offering a variety of devices under its own brand. The company sources its products from various assemblers and manufacturers and focuses on making electronic devices available at different price points.

The collaboration with B New Mobiles and Celekt is to provide wider retail distribution, increasing access to Cellecor products in important cities and towns. Reports suggest that both retail chains have established customer bases and distribution networks, which will help expand Cellecor’s presence in offline retail markets.

Conclusion

Cellecor Gadgets Limited is listed on the NSE EMERGE (SME Platform of NSE) under the symbol CELLECOR. The company focuses on retail partnerships to scale its operations in different regions.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.