Dabur Bets Big on Madhya Pradesh: ₹550 Crore Investment Planned Over Next Few Years

Dabur India has announced a fresh investment of ₹550 crore in Madhya Pradesh over the next few years to enhance its production capacity. With ₹1,000 crore already invested in the state over the last five decades, the FMCG major sees MP as a key manufacturing hub, as per news reports.

Dabur India to Invest in Madhya Pradesh to Expand Operations

Dabur India has announced plans to invest an additional ₹550 crore in Madhya Pradesh over the next few years, reinforcing its long-standing commitment to the state.

Speaking at the Madhya Pradesh Global Investors Summit 2025, CEO Mohit Malhotra highlighted the company’s positive experience with the state’s policies and governance, which have encouraged further investment.

Strengthening Presence in Madhya Pradesh

Dabur has been operating in Madhya Pradesh for nearly 50 years, with investments totalling ₹1,000 crore. The company considers the state a key hub, with 25%-30% of its total production taking place there, covering everything from raw material sourcing to manufacturing and distribution.

Malhotra emphasised the state’s pro-business environment, citing abundant water and power supply, single-window clearance, and attractive incentives such as the central government’s Production-Linked Incentive (PLI) scheme and state-backed mega project benefits offering up to 25% incentives, as per news reports.

Dabur’s Focus on Ayurveda and Herbal Products

Dabur remains committed to its core strength—Ayurveda, herbal, and natural products—rather than diversifying beyond its primary expertise. Malhotra noted that consumer demand for herbal and natural goods is rising not only in India but globally, reinforcing Dabur’s strategic focus on this segment.

The investment will further solidify Madhya Pradesh’s role as a key manufacturing and supply centre for Dabur, aligning with the company’s long-term vision of growth and innovation in the FMCG sector.

Dabur’s Share Price Performance

Dabur India’s share price showed a marginal upward trend, trading at ₹508.15 at 10:15 AM on the NSE, reflecting a 0.48% gain (+₹2.45) from its previous close of ₹505.70. The stock opened at ₹505.15 and reached an intraday high of ₹509.65, while the lowest recorded price was ₹504.15.

Conclusion

Dabur India’s ₹550 crore investment in Madhya Pradesh reflects its confidence in the state’s business-friendly environment and long-term growth potential. With strong government support, strategic incentives, and a focus on Ayurveda and natural products,

Dabur aims to expand its production capabilities while reinforcing MP’s role as a key manufacturing hub. This move aligns with the company’s broader vision for sustainable and innovative growth in the FMCG sector.

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