EaseMyTrip Signed MoU with Korea Tourism Organization to Promote Korean Tourism

On February 21, 2025, EaseMyTrip.com, one of India’s leading online travel platforms announced that it has entered into a Memorandum of Understanding (MoU) with the Korea Tourism Organisation (KTO) to boost Korea’s profile as a top outbound destination for Indian travellers. The strategic partnership aimed at increasing Indian tourist arrivals to Korea by leveraging EaseMyTrip’s digital presence, industry knowledge, and vast customer base.

Objective of MoU

This collaboration seeks to establish Korea as a leading travel destination for Indian tourists, offering a diverse mix of cultural, natural, and adventure-based experiences. EaseMyTrip and KTO will work together on targeted marketing strategies to raise awareness, enhance accessibility, and provide seamless travel experiences for Indian travellers exploring Korea.

Scope of MoU

As part of this partnership, EaseMyTrip will create a dedicated Korea microsite on its platform, featuring specially curated travel itineraries, top attractions, and key travel tips tailored for Indian travellers. The platform will also produce destination-specific blogs, videos, and social media campaigns to highlight Korea’s cultural heritage, modern urban landscapes, and scenic beauty. Both organizations will collaborate on co-funded marketing initiatives to ensure extensive visibility and engagement within the Indian travel market.

Additionally, EaseMyTrip plans to expand its promotional efforts into Tier 2 and Tier 3 cities in India, tapping into the growing outbound travel demand in these regions. This will increase Korea’s accessibility and awareness among travellers from smaller cities, where international travel interest is rising. Using data analytics and insights, EaseMyTrip will also provide KTO with regular reports on Indian traveller preferences, booking patterns, and peak travel periods, helping to refine destination marketing strategies and optimize promotional campaigns to attract more Indian visitors to Korea.

Management Take on Collaboration

Speaking about the partnership, Mr. Myong Kil Yun, Regional Director, India & SAARC Countries, Korea Tourism Organization said, “India is an important and growing outbound travel market, and Korea has immense potential as a preferred international destination. Through our collaboration with EaseMyTrip, we aim to introduce Indian travellers to Korea’s unique blend of tradition and modernity, making it an exciting and accessible travel choice.”

Mr Rikant Pittie, CEO and Co-Founder of EaseMyTrip added, “Korea is a potpourri of history, vibrant city life, and breathtaking landscapes, making it a highly desirable destination for Indian travellers. Our partnership with the Korea Tourism Organization will allow us to bring exclusive travel opportunities to Indian tourists while ensuring seamless booking experiences and customised itineraries. We look forward to making Korea a top choice for Indian outbound travel.”

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