EaseMyTrip’s spiritual tourism platform, EasyDarshan, has collaborated with the Ayodhya Development Authority (ADA) to launch the Tirth Yatri Sewa Booth at Lata Mangeshkar Chowk. This aims to make visiting Ayodhya’s sacred sites more accessible while also supporting the local community.
Easy Trip Planners Ltd traded at ₹14.07 as of 11:59 AM on 17 Jan, showing a 0.14% gain today, but it’s down 38.77% over the past year and 30.79% in six months.
The booth is to help visitors navigate Ayodhya, particularly those heading to the Ram Lalla temple and other religious sites. Services include guidance for temple visits, help with Sugam Darshan bookings, special aarti arrangements, and wheelchair accessibility. It’s meant to be a one-stop spot for pilgrims to get the assistance they need.
To bring a local touch to the initiative, Tirth Sevaks, trained youth from Ayodhya and nearby areas, have been hired to assist visitors. These Sevaks provide insights into the city’s spiritual and cultural history, to help pilgrims not only visit but also understand the significance of the sites. This also creates employment for local graduates.
With the increasing number of visitors to Ayodhya, accommodation has become a pressing issue. EasyDarshan is working on developing homestays to address this need, offering affordable lodging options while involving the local community in the tourism economy.
The collaboration shows a joint effort to support Ayodhya’s development as a spiritual destination. Speaking about the project, Ayodhya Development Authority Vice Chairman Shri Ashwini Kumar Pandey talked about the shared vision of making Ayodhya welcoming for visitors from across the world. EaseMyTrip’s co-founder, Rikant Pittie, emphasised the importance of creating stress-free journeys for pilgrims.
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Published on: Jan 17, 2025, 3:09 PM IST
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