On June 5, 2024, Heritage Foods marked its 33rd Foundation Day by introducing a fresh lineup of products. Among these launches were the Truly Good Pure Ghee Laddus, a delightful addition to their offerings. Additionally, they unveiled an enticing range of ice cream tailored for kids. Available in Banana, Strawberry, Cotton Candy, and Bubblegum flavours, these ice creams are designed to appeal to children’s tastes and offer a fun and engaging treat.
Alongside these treats, the company presented new packaging options for their Farm Fresh UHT Milk and GlucoShakti Whey-Based Energy Drink, catering to convenient on-the-go consumption.
Mrs Bhuvaneswari Nara, Vice Chairperson and Managing Director, emphasised the company’s commitment to delivering health and happiness through top-quality, nutritious products. With the launch of the Truly Good Ghee Laddu range, the company reaffirmed its mission to offer healthy choices to consumers, promising “purity as good as mother’s love.”
Mrs Brahmani Nara, Executive Director, highlighted the uniqueness of the Truly Good Ghee Laddu, which comes in Millet, Jowar, and Besan Variants. Crafted with Heritage Ghee, real nuts, and select grains like Gram, Millets, and Jowar, these laddus provide a healthy alternative to palm oil-based counterparts. Free from added preservatives, they offer an authentic and nutritious option for consumers of all ages, promising both delight and well-being. She also stated the company’s focus on crafting flavours children love and presenting them in an exciting format.
Furthermore, Heritage Foods unveiled its Farm Fresh UHT milk in convenient single-serve packs of 200ml and 110ml, priced at ₹18 and ₹10, respectively. This packaging is tailored for individual consumers, particularly those living away from their families, enabling them to enjoy fresh milk on the go.
In addition to the new milk packaging, the company introduced GlucoShakti, an energy drink made from whey in a Tangy Orange flavour, available in 200ml SIG packs. This product aims to offer a nutritious and refreshing option for health-conscious consumers.
Heritage Foods Limited, a rapidly expanding private dairy enterprise in India, epitomises wellness and joy in nutrition. Established in 1992, the company has flourished over the past 32 years, serving over 10 million consumers daily.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.
Published on: Jun 6, 2024, 5:29 PM IST
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