In a landmark move signalling its evolution, Hindalco Industries Ltd, the metals flagship of the Aditya Birla Group, has revealed a refreshed brand identity aimed at repositioning the company from a traditional materials supplier to an innovation-led solutions provider. The transformation was officially announced by Group Chairman, Mr Kumar Mangalam Birla, in the presence of industry stalwarts and policy leaders.
Hindalco plans to invest a substantial ₹45,000 crore across its aluminium, copper, and specialty alumina businesses. These investments are earmarked for upstream operations and high-precision engineered products, designed to power next-generation applications in electric mobility, renewable energy, semiconductors, and high-end electronics.
Describing Hindalco as a “mini conglomerate” with 52 manufacturing facilities across 10 countries, Mr Birla noted that the new identity symbolises Hindalco’s role as a co-creator and catalyst for industry-wide progress.
The share price of Hindalco Industries on March 21, 2025, opened higher on NSE at ₹715.
The centrepiece of Hindalco’s rebranding is its new tagline, Engineering Better Futures. This encapsulates the company’s focus on sustainability, circularity, durability, and precision engineering. The redesigned logo, a bold ‘H’, represents forward momentum and Hindalco’s commitment to shaping India’s industrial journey.
Mr Satish Pai, Managing Director, said “This marks a pivotal moment in Hindalco’s journey as we transition from a metals manufacturer to an innovation-driven solutions provider. Our investments in advanced materials, circular economy solutions, and cutting-edge applications will redefine manufacturing in India and beyond. The new brand identity, ENGINEERING BETTER FUTURES, reflects our core principles: Sustainability, Circularity, Durability, and Precision Engineering. These pillars form the foundation of our transformation, ensuring we create a lasting impact for generations to come.”
Hindalco’s advanced materials are already playing a key role across several sectors:
Sustainability continues to anchor Hindalco’s growth strategy. Recent initiatives include:
The company’s commitment to environmental stewardship has earned it the title of World’s Most Sustainable Aluminium Company in the S&P Global Corporate Sustainability Assessment for 5 consecutive years.
With revenues of $26 billion, Hindalco is the world’s largest aluminium company by revenue and the second-largest copper rod manufacturer outside China. In India, it is the largest producer of copper, meeting more than half the nation’s requirements.
Hindalco’s value chain spans bauxite mining, alumina refining, power generation, and downstream aluminium operations, including rolling and foils. Its subsidiary, Novelis, is a global leader in flat-rolled products and aluminium recycling.
Hindalco’s brand transformation signals a forward-looking approach aligned with global sustainability goals and technological advancement. As it steers itself towards a future of engineered solutions and innovation-led manufacturing, the company aims to be a pivotal player in shaping the industrial landscape of tomorrow’s India, responsibly, sustainably, and boldly.
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Published on: Mar 21, 2025, 12:36 PM IST
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