Hindustan Unilever to Buy 14.3% Stake in Plastic Recycler Lucro Plastecycle

Hindustan Unilever Limited (HUL) has decided to acquire a 14.3% stake in Lucro Plastecycle Private Limited, a company specialising in recycling flexible plastics. This step aligns with HUL’s sustainability goals to promote a circular plastic economy and increase the use of recycled flexible packaging.  

Objective and Impact of The Investment 

This investment aims to enhance the availability of recycled materials for flexible plastic packaging, supporting the Government’s goal of achieving zero plastic waste. It also sets a direction for businesses to adopt sustainable packaging and address the issue of hard-to-recycle plastics.  

Executive Perspective 

Rohit Jawa, HUL’s CEO and MD, stated, “This investment is a significant step in building the capabilities in recycling and developing the circular economy model for plastic, which is in line with our firm belief that what is good for India is good for HUL.”

Ujwal Desai, Lucro’s Managing Director, stated,  “At Lucro, we turn the challenge of recycling post-consumer flexible plastics into an opportunity to create high-quality, recycled plastics while driving the circular economy. This investment by HUL paves the way for increasing our recycling capacity, driving large-scale commercial adoption of post-consumer resin and setting a new benchmark for sustainable plastics.”

About Hindustan Unilever Limited

Hindustan Unilever Limited, a subsidiary of Unilever PLC, is India’s largest FMCG company with a legacy dating back to 1931, reaching nearly 90% of Indian households. The company is dedicated to building a better future through sustainable practices.  

Share performance 

As of March 21, 2025, at 10:35 AM, the shares of Hindustan Unilever Limited are trading at ₹2,232.75 per share, reflecting a loss of 0.43% from the previous day’s closing price. Over the past month, the stock has registered a loss of 0.40%. The stock’s 52-week high stands at ₹3,035.00 per share, while its low is ₹2,136.00 per share.

Conclusion

Through this investment, HUL is taking proactive steps toward sustainable packaging solutions, contributing to India’s goal of minimising plastic waste.

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