HUL Shares End 4-Day Losing Streak as CCI Approves ₹2,670 Crore Minimalist Deal

Hindustan Unilever Limited (HUL) saw a rise in its share price, trading at ₹2,192.30 at 9:55 AM on the NSE. The stock opened at ₹2,189.65 and reached a high of ₹2,198, reflecting an upward movement of 0.97% compared to the previous close of ₹2,171.25.

This recovery comes after a 3.4% decline over the last four trading sessions, as investors reacted to recent market trends. With regulatory approval for HUL’s acquisition of Minimalist’s parent company, Uprising Science, investor sentiment appeared to improve.

Details of the Acquisition

Jaipur-based Uprising Science, known for its Minimalist range of skincare, haircare, and baby care products, will be majorly owned by HUL.

Under the agreement, HUL will initially acquire 90.5% stake in Uprising Science (Minimalist’s parent company), with plans to take full ownership by acquiring the remaining 9.5% stake within the next 2 years.

The deal, structured through a share purchase and subscription agreement, includes a secondary buyout valued at ₹2,670 crore, based on a pre-money enterprise valuation of ₹2,955 crore. Additionally, HUL will invest ₹45 crore as a primary infusion into the company, as per news reports.

HUL Expands Its Portfolio with Minimalist

Hindustan Unilever, which owns over 50 well-established brands such as Lakmé, Lux, Surf Excel, Knorr, and Kwality Wall’s, is strengthening its presence in the beauty and personal care segment with this acquisition.

he move aligns with HUL’s strategy to expand its portfolio by integrating brands that cater to evolving consumer preferences.

Regulatory Green Light from CCI

On Monday, the Competition Commission of India (CCI) confirmed the approval of the acquisition. This approval paves the way for HUL to further strengthen its foothold in the high-growth beauty and skincare market.

Conclusion

With the CCI’s approval, Hindustan Unilever moves closer to finalising its acquisition of Minimalist’s parent company, marking a strategic expansion in the personal care segment. The deal not only enhances HUL’s presence in the premium skincare market but also reflects its long-term vision for growth and innovation in the sector.

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