Automobile manufacturers in India are adjusting their pricing strategies to counter rising input costs and operational expenses. Hyundai Motor India Limited (HMIL) has announced a price hike of up to 3% across its model range, effective April 2025. This move follows similar price revisions by other leading automakers, reflecting an industry-wide trend driven by escalating costs.
Hyundai Motor India Limited (HMIL) has announced a price increase of up to 3% across its model lineup, effective April 2025. The company attributes this adjustment to escalating input costs, rising commodity prices, and higher operational expenses.
Tarun Garg, Whole-time Director and COO of HMIL, stated, “At Hyundai Motor India Limited, we strive to absorb rising costs to the extent possible, ensuring minimal impact on our customers. However, with the sustained increase in operational expenses, it has now become imperative to pass on a part of this cost escalation through a minor price adjustment.”
While the actual hike will vary based on model and variant, Hyundai’s decision reflects the broader industry trend of manufacturers adjusting prices in response to increasing production expenses.
The Indian automotive sector has witnessed a wave of price increases as manufacturers attempt to counter surging costs. On March 17, Maruti Suzuki India Ltd. (MSIL) announced a price hike of up to 4% from April 1, 2025, marking its third increase this year following adjustments in January and February.
Similarly, Tata Motors will raise prices on its commercial vehicle range by up to 2% from April 1, 2025, citing higher raw material and input costs.
In the luxury segment, Mercedes-Benz India is also considering a price revision in April if the rupee continues to weaken against the euro. The company had already implemented a price hike in January and anticipates slow luxury car sales for at least two more quarters, according to Managing Director & CEO Santosh Iyer.
As of March 20, 2025, at 11:00 AM, Hyundai Motors share price was trading at ₹1,607.95 per share, reflecting a decline of 0.46% from the previous day’s closing price.
With leading automakers adjusting their pricing strategies, the impact on consumer sentiment and overall vehicle sales will be closely observed in the coming months. As input costs remain volatile, further revisions across the industry cannot be ruled out.
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Published on: Mar 20, 2025, 2:17 PM IST
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