Indira IVF, a leading fertility treatment provider, has temporarily withdrawn its plans for a ₹3,500 crore initial public offering (IPO) after concerns raised by the Securities and Exchange Board of India (SEBI). The regulator questioned the timing of a biopic on the company’s founder, which was released shortly after the confidential filing of the IPO.
The development has drawn attention to SEBI’s strict approach in ensuring fair market practices and preventing indirect promotional activities during an IPO process.
The controversy centres around a Bollywood biopic based on the life and journey of Indira IVF’s founder, which was released just weeks after the company confidentially filed for an IPO. The film, a fictionalised account of the founder’s contributions to fertility treatment in India, was seen as a potential promotional tool that could influence investor sentiment. SEBI took note of the close timing between the movie Tumko Meri Kasam release and the IPO filing, leading to concerns over indirect brand promotion before public disclosures.
Following SEBI’s concerns, Indira IVF chose to withdraw its pre-filed draft red herring prospectus (DRHP). The company clarified that this decision was based on various factors and commercial considerations, rather than a direct directive from SEBI. However, sources suggest that the scrutiny around the biopic played a significant role in this move. There is no official confirmation on when the company might re-attempt its market debut.
Confidential IPO filing is a mechanism introduced by SEBI in December 2022 that allows companies to submit IPO plans privately, keeping financial and operational details undisclosed until they choose to go public. This approach helps protect sensitive business information while offering flexibility in IPO planning.
Several major companies, including Indira IVF, Physicswallah Ltd., Swiggy Ltd., Credila Financial Services Ltd., and Vishal Mega Mart Ltd., have opted for this route to prepare for their market debut without immediate public scrutiny. However, SEBI closely monitors the process to ensure compliance and prevent indirect promotional activities that may influence investor perception.
SEBI enforces strict guidelines to maintain fairness and transparency in the stock market. During an IPO process, any form of indirect promotion that could influence investors before full public disclosure is discouraged. The timing of promotional campaigns, media coverage, and related activities are closely monitored to prevent unfair advantages.
With the IPO plans put on hold, Indira IVF is expected to reassess its market strategy and address any regulatory concerns before making another attempt. The company has not provided a timeline for when it might refile its DRHP, but industry experts suggest it may wait until SEBI’s concerns are fully resolved.
The withdrawal of Indira IVF’s ₹3,500 crore IPO underscores SEBI’s vigilance in maintaining transparency in the stock market. The timing of a promotional biopic raised concerns about indirect investor influence, leading the company to step back and reassess its IPO strategy.
As the market evolves, regulatory bodies continue to ensure fair play, reinforcing investor confidence in public listings. For companies planning to go public, adhering to strict guidelines and avoiding perceived conflicts of interest remain crucial to a successful listing.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Published on: Mar 28, 2025, 5:25 PM IST
Suraj Uday Singh
Suraj Uday Singh is a skilled financial content writer with 3+ years of experience. At Angel One, he excels in simplifying financial concepts. Previously, he cultivated his expertise at a leading mortgage lending firm and a prominent e-commerce platform, mastering consumer-focused and engaging content strategies.
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