Investing Made Easier: AMFI Introduces Chhoti SIP, Tarun Yojana and MITRA

The Association of Mutual Funds in India (AMFI) has rolled out three new initiatives Chhoti SIP, Tarun Yojana, and MITRA aimed at increasing financial inclusion, raising investor awareness, and assisting in the recovery of unclaimed investments.

These initiatives are in line with SEBI and AMFI’s vision to make mutual fund investments more accessible across different sections of society.

Key Initiatives Explained

• Chhoti SIP – Making Mutual Funds Accessible

The Chhoti SIP initiative introduces a ₹250 Systematic Investment Plan (SIP), allowing individuals—especially first-time investors and those from underprivileged segments—to begin investing in mutual funds with a lower entry barrier.

• Tarun Yojana – Integrating Financial Education

Tarun Yojana focuses on incorporating financial literacy into school curriculums, ensuring young students develop early knowledge about investments and money management.

• MITRA – Recovering Lost Investments

MITRA (Mutual Fund Investment Tracing and Retrieval Assistant) helps investors and their legal heirs track and reclaim inactive or forgotten mutual fund holdings, ensuring rightful asset ownership.

The Growing Mutual Fund Industry and Challenges

India’s mutual fund industry has seen remarkable growth, with assets under management (AUM) surpassing ₹65 lakh crore, reflecting a growing preference for systematic, long-term investments.

However, many potential investors still face barriers like lack of awareness and accessibility constraints, keeping them outside the formal investment ecosystem.

AMFI has been actively working to bridge this gap through educational initiatives, regulatory collaborations, and innovative solutions. The latest initiatives reinforce AMFI’s mission to make mutual funds a widely available and trusted investment tool for every Indian.

By enhancing financial literacy, simplifying investments, and ensuring easier retrieval of lost assets, AMFI is taking another step toward expanding financial inclusion and securing long-term financial stability for investors across all demographics.

Conclusion

AMFI’s latest initiatives—Chhoti SIP, Tarun Yojana, and MITRA—mark a significant step toward increasing financial inclusion and investor participation in mutual funds. By making investments more accessible, integrating financial literacy at an early stage, and helping investors retrieve unclaimed assets, these initiatives address key challenges in India’s investment landscape.

As the mutual fund industry continues to grow, such efforts will play a crucial role in empowering individuals with better financial security and wealth-building opportunities.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.