Jewellery retailers across India are gearing up for Akshaya Tritiya on April 30 with exciting offers and discounts. Even as gold prices hover near ₹1 lakh per 10 grams, jewellers remain positive about strong demand, thanks to promotions and changing customer preferences.
Popular names like Kalyan Jewellers, PP Jewellers by Pawan Gupta, Zen Diamond, Irasva, and Akoirah by Augmont are offering up to 50% off on making charges, free gold coins, exchange schemes, and price-lock options. Kalyan Jewellers is encouraging customers to exchange old gold for new designs, along with promoting an advance purchase scheme to protect against price rises.
Zen Diamond is offering a 1-gram 24K gold coin on purchases above ₹50,000. Managing Director Neil Sonawala noted that digital jewellery sales have grown 30–50% in the past year, making online presence vital for success.
PP Jewellers is running a special ‘Bangles Mela’ with a 5% discount on making charges till April 30. Customers are now opting for certified, modern gold designs over traditional heavy pieces.
Irasva is offering gold coins for purchases over ₹1 lakh, while Akoirah by Augmont is providing price protection offers where customers can lock in rates and save on up to 10 grams of gold.
There’s also a rising interest in lab-grown diamonds—especially among young buyers—for their lower cost, ethical appeal, and modern designs.
Silver jewellery and puja items like silver thalis and kalash are also in demand, especially in southern India. Meanwhile, diamond jewellery continues to grow in popularity in cities due to its fashionable designs.
Akshaya Tritiya is one of the biggest shopping days for jewellery, rivaling even Diwali. With discounts, exchange schemes, and modern, wearable designs, jewellers hope to see strong demand despite high prices.
Read more on: Gold Prices in India Climb 1%: Check Gold and Silver Prices in Your City Today, April 24, 2025
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Published on: Apr 24, 2025, 12:03 PM IST
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