JioHotstar Partners with AMFI to Promote Mutual Fund Awareness During IPL 2025

JioHotstar, a part of Reliance group and the official digital broadcaster of the Indian Premier League (IPL) has announced a partnership with the Association of Mutual Funds in India (AMFI) for the upcoming tournament. This collaboration aims to leverage the league’s popularity to promote financial literacy and mutual fund investments to a wider audience.

Partnership Details

As an associate partner, AMFI will receive extensive digital exposure across JioHotstar’s platforms. The agreement includes in-stream advertisements during live broadcasts, sponsored segments on financial literacy, and other promotional activities to engage viewers.

With the tournament being one of the most-watched sporting events in India, this partnership offers AMFI a unique opportunity to educate millions about mutual funds and encourage investment adoption.

Bridging Finance and Sports

The strategic alliance between JioHotstar and AMFI highlights the growing intersection of sports and finance. AMFI aims to simplify mutual fund investments and attract new investors by tapping into the tournament’s diverse and engaged viewership.

This partnership follows JioHotstar’s recent collaborations, including My11Circle as a co-presenting sponsor and Birla Opus as a co-powered-by partner for the tournament’s live stream.

The 2025 season kicks off on March 22, 2025, with a match between defending champions Kolkata Knight Riders and Royal Challengers Bengaluru at Eden Gardens, Kolkata, at 7:30 pm IST.

AMFI Introduces 3 Key Initiatives to Expand Investor Base

Alongside its IPL partnership, AMFI has announced 3 new initiatives aimed at making mutual fund investments more accessible to a broader segment of investors. These include:

Sachetisation of mutual funds

• Fund houses will offer systematic investment plans starting at ₹250, making investments more accessible for first-time investors and underserved communities.
• This move aligns with the Securities and Exchange Board of India’s recent consultation paper, which explored ways to lower entry barriers for investors.

Tarun Yojana: Financial literacy for school students

• This programme aims to introduce financial literacy training in schools for both teachers and students.
• Top-performing students in an AMFI examination will receive ₹2,400 in their mutual fund systematic investment plan accounts.
• In the pilot phase, AMFI will reach 5,000 students, with the top 20% receiving ₹100 per month in their accounts for two years.
• Students can redeem the funds two years after the last investment instalment, ensuring long-term financial awareness.

MITRA: Mutual fund investment tracing and retrieval assistant

• This platform enables investors and their legal heirs to track and recover inactive or forgotten mutual fund holdings through MF Central.
• The initiative aims to ensure unclaimed assets are recovered efficiently.

Conclusion

By associating with the tournament, AMFI aims to drive financial awareness through engaging, large-scale promotions. The combination of the league’s unmatched reach and AMFI’s financial education initiatives is expected to encourage more investors to explore mutual funds as an investment avenue.

The JioHotstar-AMFI collaboration underscores the growing role of sports sponsorships in financial education, ensuring that investment awareness reaches a larger, younger audience across India.

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