Jubilant FoodWorks Partners with Coca-Cola India to Boost Beverage Offerings

Jubilant FoodWorks, the operator of restaurant chains like Domino’s Pizza and Dunkin’ Donuts in India, has signed a pact with Coca-Cola India. Starting April 1, 2024, Jubilant will purchase Coca-Cola’s sparkling beverages and other products for its outlets.

The agreement includes popular Coca-Cola India brands such as Limca, Sprite, and Thums Up, which will now be served at Jubilant FoodWorks’ franchise restaurants.

Marketing Collaboration

Jubilant FoodWorks will also take part in marketing activities for the Coca-Cola products mentioned in the memorandum of understanding (MoU).

Strategic Background

This agreement aligns with Coca-Cola’s global refranchising strategy to shift bottling operations to partners, reducing asset ownership and focusing on a leaner business model. Recently, Coca-Cola sold a 40% stake in its Indian bottling unit, Hindustan Coca-Cola Holdings, to the Jubilant Bhartia Group.

The partnership strengthens the beverage offerings at Jubilant FoodWorks outlets while aligning with Coca-Cola’s asset-light business strategy for global operations.

About Jubilant FoodWorks Limited

Jubilant FoodWorks Limited, headquartered in Noida, India, is a prominent food service company established on March 16, 1995. The company holds the master franchise rights for Domino’s Pizza across India, Nepal, Sri Lanka, and Bangladesh. Additionally, it operates the Popeyes franchise in India, Nepal, Bangladesh, Bhutan, and Dunkin’ Donuts.

Jubilant FoodWorks share price is trading at ₹713.15 as of December 27, 9:34 AM, reflecting a gain of ₹9.25 or 1.31% for the day. The stock opened at ₹715.00 and reached a high of ₹717.95, marking its 52-week high, while the day’s low stood at ₹707.45. Over the past year, the stock has ranged between ₹421.05 and its current 52-week high of ₹717.95.

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