Landmark Cars Limited, a prominent player in India’s premium automotive retail space, has announced an exciting development in its collaboration with JSW MG Motor India Pvt. Ltd. (MGI). The company has received a letter of intent to establish MG Select dealerships in Ahmedabad and Kolkata. This strategic move not only deepens Landmark’s ties with MGI but also sets the stage for the launch of MG Select’s accessible luxury segment in India.
Landmark Cars’ share price was up by 0.82% as of 9:45 a.m. on January 21, 2025.
MG Select is a dedicated brand channel from MGI, focusing on the emerging accessible luxury market in India. With the initial launch of two innovative models—the MG Cyberster and MG M9 EV—MG Select is set to redefine luxury vehicle accessibility in the country. Sales are expected to commence by May 2025, aiming to cater to evolving customer preferences.
Landmark Cars’ new dealerships will be operated by its wholly-owned subsidiary, M/s Aeromark Cars Private Limited. This initiative highlights Landmark’s dual strategy of horizontal and vertical expansion. While horizontal growth strengthens relationships with existing original equipment manufacturers (OEMs), vertical expansion deepens the company’s geographic presence to achieve operational efficiency.
The Ahmedabad dealership solidifies Landmark’s leadership in the city, while the Kolkata dealership expands its portfolio to include MG Select products alongside its existing offerings of Mercedes-Benz, Mahindra & Mahindra, and Kia.
Mr. Sanjay Thakker, Promoter and Chairman of Landmark Cars Limited, expressed his optimism about the development. He remarked: “I am very excited about the launch of the upcoming MG Select products. This new range has the potential to broaden the ‘accessible luxury’ market in India, and Landmark is well-positioned to capitalise on this growth. This initiative aligns perfectly with Landmark’s strategy to grow with existing, profitable brands and strengthen our presence in our current geographies.”
Landmark Cars Limited is renowned for its comprehensive automotive retail business, including sales of new vehicles, after-sales service, pre-owned vehicle sales, and third-party financial product facilitation. The company’s portfolio boasts partnerships with leading automotive brands such as Mercedes-Benz, Honda, Jeep, Volkswagen, BYD, Renault, Mahindra & Mahindra, Kia, and MG Motors. Additionally, it caters to the commercial vehicle sector with Ashok Leyland.
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Published on: Jan 21, 2025, 3:13 PM IST
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