The Maha Kumbh 2025, scheduled to be held in Prayagraj, Uttar Pradesh from January 13 to February 26, is not just a religious congregation but an unparalleled global tourism event. Organised every 12 years, this Poorna Kumbh is anticipated to draw millions of visitors, presenting India with a unique chance to showcase its rich cultural and spiritual heritage on an international scale.
To elevate the experience of pilgrims and tourists, the Ministry of Tourism, Government of India, has rolled out several initiatives that focus on enhancing travel, accommodation, and the overall visitor journey.
At the heart of the Maha Kumbh will be the Incredible India Pavilion, a 5,000 sq. ft. immersive space catering to diverse visitors, including foreign tourists, scholars, journalists, and photographers. This pavilion will offer an engaging cultural showcase of India’s heritage, with interactive exhibits and information about the Kumbh Mela’s historical and spiritual importance.
Additionally, visitors can participate in the Dekho Apna Desh People’s Choice Poll, a fun initiative that allows them to vote for their favourite tourist destinations in India.
To cater to the specific needs of international visitors, the Ministry has launched a toll-free Tourist Infoline (1800111363 or 1363). This service supports ten international languages and Indian vernacular languages such as Tamil, Telugu, Kannada, Bengali, Assamese, and Marathi. The infoline offers real-time guidance and information, enhancing the visitor experience for tourists and pilgrims from all corners of the globe.
To address the influx of tourists, the Ministry has partnered with key tourism stakeholders like ITDC, IRCTC, and UPSTDC to provide luxury accommodations at Tent City, Prayagraj. These curated packages, designed for both domestic and international travellers, will offer:
A digital brochure detailing these packages has been circulated across Indian Missions and India Tourism Offices to reach potential travellers worldwide.
Seamless travel is crucial for an event of this scale. The Ministry has partnered with Alliance Air to boost air connectivity to Prayagraj from major cities across India. This collaboration ensures that both domestic and international visitors can travel conveniently to participate in the Maha Kumbh.
The Ministry has launched a robust social media campaign using hashtags like #Mahakumbh2025 and #SpiritualPrayagraj to generate global awareness. Collaborative posts, contests, and influencer partnerships with organisations like ITDC and UP Tourism aim to amplify Maha Kumbh’s reach and visibility across digital platforms.
To immortalise the event’s grandeur, a comprehensive photoshoot and videography project will document key moments of the Maha Kumbh. These visuals will be promoted across national and international media to highlight Prayagraj as a global spiritual and cultural destination.
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Published on: Jan 13, 2025, 2:07 PM IST
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