Nazara Arm to Develop Bigg Boss Mobile Game

Nazara Technologies announced that its UK-based subsidiary, Fusebox Games, will collaborate with Banijay Rights to develop and launch the Bigg Boss Interactive Fiction Game. This partnership aims to bring the popular Indian reality TV show into the interactive gaming world, with the game slated for release in 2025.

The game will allow players to create avatars, step into the Bigg Boss house, and navigate branching storylines inspired by the show itself. It will also feature live in-game events synchronized with the TV series and localized narratives in Hindi and regional Indian languages, catering to India’s diverse audience.

Fusebox Games’ and Nazara’s Acquisition

Fusebox Games is known for developing intellectual property (IP) driven interactive story games, including popular titles such as Love Island and Love Villa. Nazara Technologies acquired Fusebox in August 2024 for ₹228 crore ($27.2 million) to strengthen its gaming portfolio. The company’s focus on adapting well-known TV formats into interactive experiences has positioned Fusebox as an interesting player to watch in this niche.

Expansion with Big Brother Game

In addition to the Bigg Boss game, Fusebox Games is simultaneously working on a similar project based on the Dutch reality show Big Brother. This globally recognized format, first launched in 1999, has aired over 600 series in 70 markets and remains a property for Banijay Entertainment. The Big Brother Interactive Fiction Game is also scheduled for release in 2025.

Market Impact

The announcement positively impacted Nazara Technologies’ stock, which rose by 4% in intraday trading to ₹938 on January 15, 2025. By 1:37 PM on January 16, the stock further climbed 5.04% to ₹980.10, showing continued rise. Despite gaining 45% over the past nine months, the stock remains 44.5% below its all-time high of ₹1,678 recorded in October 2021.

Banijay’s Role and Market Prospects

Banijay Entertainment’s Endemol Shine India, the producer of Bigg Boss, will collaborate closely with Fusebox Games to develop the interactive fiction game. Mark Woollard, SVP of Gaming & Gambling at Banijay Rights, talked about how this partnership creates immersive opportunities for fans to engage with globally celebrated TV formats like Bigg Boss and Big Brother.

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