Nazara Technologies Expands into Short-Form Video with ReelSaga Investment

Nazara Technologies is stepping into the short-form video space by investing $250,000 (₹ 2.17 crore) in ReelSaga Innovations Private Limited. This investment gives Nazara a 3.57% stake in the company, marking its entry into the growing short-form drama segment.

ReelSaga’s Focus on Bite-Sized Content

Founded in 2024, ReelSaga is designed for India’s mobile-first audience, offering short, serialised videos that last one to 2 minutes. The platform will generate revenue through microtransactions and premium subscriptions, targeting high-spending users.

Nazara’s Broader Strategy in Digital Media

Nazara’s move into short-form drama aligns with its larger goal of combining gaming and digital entertainment. Its esports arm, Nodwin Gaming, has previously invested in Rusk Media, which has created over 25 serialised content projects for major streaming platforms. Nodwin and Rusk also partnered on “Playground,” a gaming entertainment show now in its fourth season on Amazon MX Player.

Other Recent Acquisitions

Nazara has been expanding its presence in influencer-driven content. It recently acquired a 10.77% stake in influencer marketing platform Kofluence for ₹32.4 crore. In 2021, it also acquired OpenPlay from Kofluence’s co-founder for ₹186.4 crore.

Growing Interest in Interactive Entertainment

Nazara’s interest in interactive storytelling is evident in its acquisition of UK-based Fusebox Games, known for its “Love Island” game and the upcoming “Big Brother” title. By blending short-form drama with interactive gaming, Nazara aims to offer engaging experiences for digital-first audiences.

As of March 11, 10:18 AM IST, Nazara Technologies share price is trading at ₹932.40, down 0.016% (₹0.15). The stock opened at ₹920.00, reached a high of ₹937.80, and a low of ₹920.00. The company has a market capitalisation of ₹8,160 crore and a P/E ratio of 106.81. It does not offer a dividend yield. The stock’s 52-week high is ₹1,117.00, while its 52-week low is ₹591.50.

Conclusion

With its investment in ReelSaga, Nazara Technologies is expanding beyond gaming into digital entertainment. By integrating short-form drama with interactive media, the company aims to capture India’s mobile-first audience and strengthen its position in the growing digital content market.

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