Infosys Teams Up with ABB FIA Formula E Championship for Digital Innovation

On May 9, 2024, Infosys Ltd informed the stock exchanges that they had signed a strategic three-year partnership with the ABB FIA Formula E World Championship as its official Digital Innovation Partner.

ABB FIA Formula E World Championship is the global motorsport championship for electric cars. Through this alliance, Infosys will provide in-race analytics, enhance sustainability reporting and tracking and unlock fan engagement experiences for the Formula E championship.

Infosys stated that this partnership with Formula E will focus on three core areas:

1. Fan growth: With the aim of entertaining 500 million fans by 2030, Infosys will assist in building an AI-powered Fan Customer Data Platform for Formula E to open deep fan engagement and personalisation opportunities. This will enable Formula E to better serve its fan base worldwide.
2. Real-time insights: Using Infosys Topaz, an AI-driven suite, the collaboration seeks to provide live insights and driver stats, elevating fan experience and engagement during races.
3. Data management: To support Formula E’s goal of reducing carbon emissions by 45% by 2030, Infosys aims to enhance the sport’s carbon reporting using AI, ensuring data accuracy and setting sustainability benchmarks.

Infosys added that, as a brand, it has been partnered with the global tennis ecosystem for nine years through strong alliances with Roland-Garros, ATP, the International Tennis Hall of Fame, and the Australian Open. It also continues to drive brand momentum through its collaboration with Madison Square Garden, which includes key MSG properties, the New York Knicks, the Madison Square Garden Arena, and the New York Rangers. Through all these associations, Infosys has successfully shown how the company brings the advantages of AI in sports to life.

Speaking of this collaboration, the Chief Executive Officer of Formula E, Jeff Dodds, said, “Infosys’ expertise in cutting-edge technologies makes them the ideal partner to help us drive the future of electric motorsport. We are excited to work with them to deliver exceptional experiences for our global fan base and further strengthen Formula E’s position as a leader in sustainable, digital-first sports. Infosys’ commitment to sustainability and innovation aligns perfectly with our vision, and we are confident that this collaboration will unlock new avenues in our key focus areas.”

Sharing their thoughts, the EVP & Global Chief Marketing Officer of Infosys, Sumit Virmani, said, “Infosys has built and nurtured several strategic sports collaborations globally. We are now delighted to partner with Formula E, a visionary motorsport series that shares our passion for sustainability and AI-led innovation. This strategic collaboration will showcase our AI, digital, and analytics prowess, elevating the fan experience while enhancing Formula E’s sustainability goals. Together, we aim to redefine the possibilities in electric motorsport.”

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