Nippon India Mutual Fund (NIMF) has strengthened its partnership with Adobe to improve how investors experience their website and mobile app. This move is part of NIMF’s efforts to make investing easier and more personalised for users by using the latest digital tools.
To make this happen, NIMF will use Adobe’s Experience Manager (AEM) Sites and AEM Assets. These tools will help the company deliver content that is tailored to each investor, making the experience feel more like an e-commerce journey. Whether on the website or mobile app, users will now see content based on their needs and interests.
This approach is expected to play a major role in driving the company’s revenue growth.
NIMF has already seen success with Adobe’s tools. Over the past 5 years, they’ve used Adobe Analytics, Adobe Campaign, and Adobe Target. These helped them improve investor communication substantially.
By expanding its partnership with Adobe, NIMF is making a smart move to stay ahead in the digital age. With more personalised and smooth digital experiences, the company hopes to keep investors engaged and satisfied across all platforms.
Read more on: NFO Alert: Nippon India Mutual Fund Launches 2 New Index Funds Based on Nifty 500
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks. Read all the related documents carefully before investing.
Published on: Apr 17, 2025, 1:53 PM IST
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