The increasing demand for electric scooters in tier III and tier IV cities across India has made Ola Electric the biggest player in India’s EV industry. In February 2025, the company sold nearly 25,000 units of two-wheelers and captured over 28% of the market share, thereby surpassing its competitors, like Bajaj Auto and TVS Motor Company (at around 20,000 units).
The presence of a robust sales and service network in semi-urban areas, coupled with the use of clever marketing strategies, allowed it to succeed in the face of stiff competition. Moreover, its continuous focus on innovation and customer-centricity has allowed it to become exceedingly popular. Other factors behind its successes are:
Despite the withdrawal of government subsidies on e-scooters, Ola Electric has maintained its pricing strategies to ensure continued sales in a price-sensitive market like India. This enhanced its popularity among Indian consumers, thereby driving its overall performance.
Ola Electric operates nearly 700 company-owned stores and 4,000 sales-and-service networks across India. Based on numerous industry reports, it owns India’s largest retail network of electric vehicles.
The introduction of advanced features such as cruise control in Ola Electric’s two-wheelers has significantly bolstered their market adoption. The increasing government focus on ensuring road safety has also increased their demand, thereby influencing overall business performance positively.
Ola has exhibited impressive growth due to the rising appeal of its S1 Pro electric scooter model. It can run for nearly 195 km on a single charge and can reach a speed of 120 km/h. It also provides an 8-year warranty on the battery pack, which distinguishes its offering from its competitors.
Based on market analysis, Ola Electric is expected to retain its market position by making substantial investments in capacity expansion and accelerating product innovation efforts.
On March 3, 2025, the stock price of Ola Electric was trading at ₹56.83, as of 1:36 PM.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
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Published on: Mar 3, 2025, 2:32 PM IST
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