Poonawalla Fincorp Launches Consumer Durable Loans and Digital EMI Card

Poonawalla Fincorp Limited (PFL) has announced its strategic entry into the fast-growing consumer durable loans segment. This move is marked by the launch of its Consumer Durables Loans business along with a digital EMI card offering pre-approved limits. These initiatives aim to simplify purchases for customers and deepen the company’s presence in the retail lending market. 

Strategic Market Entry with Digital Focus 

The launch positions PFL to tap into a high-frequency, high-growth segment of retail credit. The digital EMI card empowers customers with instant access to credit at the point of sale, supporting the purchase of consumer goods such as smartphones, electronics, and home appliances. This tech-first approach ensures real-time customer acquisition, fast loan processing, and digital onboarding. 

The loan sanction process takes under 5 minutes and is available to both salaried and self-employed individuals. Backed by a robust digital infrastructure and a wide retail partner network, the offering provides competitive interest rates and flexible EMI options, making it an attractive choice for modern consumers. 

Driving Growth and Cross-Sell Potential 

By targeting first-time borrowers and tapping into Tier 2 and Tier 3 cities, where credit demand is surging, PFL is poised to scale its customer base rapidly. According to the company, financing penetration in the consumer durables segment currently stands at 30% and is growing quickly in these regions. 

The consumer durable loan initiative also lays the foundation for a strong cross-sell ecosystem. Customers availing of these loans are expected to become leads for other products, such as personal loans, insurance, and other financial services—creating a holistic engagement funnel and long-term value. 

Expansion Plans and Dealer Partnerships 

In its initial phase, PFL aims to expand its operations to 70 locations, covering key metros and smaller cities. It has plans to collaborate with over 5,000 dealers and regional retailers that have a strong local reach. Additionally, partnerships with major OEMs will help PFL build a solid presence across multiple product categories. 

To further enhance dealer satisfaction, PFL is also upgrading its payment systems. Real-time disbursement capabilities will replace traditional batch processing, offering faster and more efficient settlement for dealer partners. 

Commenting on the launch, Mr Arvind Kapil, Managing Director & CEO of Poonawalla Fincorp, said, “This is not just a product launch – it’s a strategic lever to scale our retail business faster, deeper, and more profitably. It unlocks access to millions of new customers and enables us to serve them across their financial lifecycle.” 

Also Read: Poonawalla Fincorp Launches Gold Loan Business to Enhance Secured Lending Portfolio!

Conclusion 

With this launch, Poonawalla Fincorp adds a sixth vertical to its growing business portfolio, reinforcing its position in the secured lending space. The company’s continued focus on innovation, digital enablement, and customer-centricity is expected to drive strong momentum in the consumer lending market. As it scales its operations, PFL is well-positioned to become a household brand offering accessible, tech-driven financial solutions to millions across India. 

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