Poonawalla Fincorp Unveils 24×7 Digital Personal Loan for Salaried Professionals

Poonawalla Fincorp Limited has introduced PL Prime Digital 24×7, a fully digital personal loan product aimed at salaried professionals.

This industry-first offering enables eligible customers from prime corporates to access loans of up to ₹15 lakh instantly, with approvals in just 15 minutes. The process is entirely paperless, ensuring a seamless borrowing experience without collateral.

Available through the company’s mobile app, website, and authorised partners, this product is designed to provide convenience and flexibility, including extended EMI tenures.

Addressing the Growing Demand for Unsecured Credit

The personal loan market in India has expanded by 27% year-on-year, highlighting a growing preference for unsecured credit to manage both planned and unexpected expenses.

With PL Prime Digital 24×7, Poonawalla Fincorp reinforces its commitment to providing accessible and efficient lending solutions while maintaining a risk-first lending approach. The product’s pricing is adjusted based on risk calibration, ensuring a balance between credit accessibility and financial prudence.

Leveraging Technology for Enhanced Customer Experience

Poonawalla Fincorp is integrating disruptive technology solutions to simplify lending, enhance customer satisfaction, and improve overall user experience. The company is focused on expanding its digital offerings to meet evolving credit demands while maintaining efficiency and security in the lending process.

Commenting on the launch, the MD & CEO of Poonawalla Fincorp, Mr Arvind Kapil, said, “Access to credit should be seamless, efficient, and tailored to the fast-moving lives of professionals. Whether it’s an urgent financial requirement or a planned expense, PL Prime Digital 24×7 is an absolute industry-first solution for prime customers. We are addressing the demand for an end-to-end digital solution that eliminates the paperwork and delays, making funds available when they are needed the most.”

He further added, “This initiative is built on our unwavering commitment to a risk-first approach, deep customer insights and accelerated efforts to consistently leverage technology solutions to transform the lending landscape. By providing 24/7 accessibility, instant approvals, and a fully digital journey, we aim to empower salaried professionals of prime corporates with a reliable financial solution and set a new benchmark in digital lending.”

Conclusion

The company stated that the launch of PL Prime Digital 24×7 strengthens the company’s digital-first strategy and complements the recently introduced PL Prime Business, further expanding its reach in the personal lending sector.

On March 4, 2025, Poonawalla Fincorp share price (NSE: POONAWALLA) opened at ₹268.00, down from its previous close of ₹273.80. At 9:56 AM, the share price of Poonawalla was trading at ₹279.50, up by 2.08% on the NSE. Notably, the stock price touched its 52-week low today at ₹267.20.

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