Radico Khaitan Launches Jaisalmer Indian Craft Gin ‘Gold Edition’

On June 26, 2024, Radico Khaitan Limited proudly launched the Jaisalmer Indian Craft Gin ‘Gold Edition’, setting a new standard of luxury and sophistication in India’s gin market.

Building on the success of their Jaisalmer Indian Craft Gin, which holds a significant 50% market share in the luxury segment, this new addition aims to elevate the gin-drinking experience even further.

The Jaisalmer Indian Craft Gin ‘Gold Edition’ is meticulously crafted to meet the high standards of premium spirits in India. It includes saffron, the world’s most expensive spice, adding a luxurious and exotic flavour. The gin undergoes a unique process where it is filtered through gold, enhancing its smoothness and purity. With 18 carefully selected botanicals, each chosen for their quality and complexity, every sip promises a refined and sophisticated taste experience.

Commenting on the launch, Mr Abhishek Khaitan, MD, Radico Khaitan shared: “Within five years of launch, Jaisalmer Indian Craft Gin captured a solid half of the market share in the luxury gin category, attracting consumers with its unique proposition. And now we are proud to raise the bar even more by launching the Jaisalmer Indian Craft Gin ‘Gold Edition’.”

He further added, “Bearing the most sought-after spice in the world, saffron, and double distilled and filtered through a special gold filtration process, this exceptional edition embodies luxury in every sip and offers a taste experience you can’t find elsewhere. Our passion to elevate the journey of the spirit still drives us at Radico Khaitan, and our portfolio continues to grow with exceptional offerings such as Jaisalmer Indian Craft Gin ‘Gold Edition’.”

Market Launch and Availability

The Jaisalmer Indian Craft Gin ‘Gold Edition’ will be launched in a 500 ml bottle, priced between ₹4,000 and ₹7,000, varying with state-specific excise regulations. It will debut in Uttar Pradesh initially, followed by expansions into Delhi, Rajasthan, Maharashtra, and Karnataka from July onwards. This rollout aims to reach gin enthusiasts across India’s major markets.

About Radico Khaitan Limited

Radico Khaitan Limited, originally known as Rampur Distillery Company, has been a prominent player in India’s IMFL industry since its establishment in 1943. It offers a diverse range, including Rampur Indian Single Malt Whiskies, Sangam World Malt Whisky, Spirit of Victory 1999 Pure Malt Whisky, Jaisalmer Indian Craft Gin, and several others, such as Magic Moments Vodka variants, premium rums, brandies, and whiskies.

On June 26, 2024, Radico Khaitan Ltd’s share price opened at ₹1,834.90, touching the day’s low of ₹1,807.00 as of 10:19 AM on the NSE.

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