RateGain Travel Technologies Limited, a leading provider of AI-powered software for the travel and hospitality industry, has released the first-ever State of Car Rental 2025 report. This report, developed in partnership with Auto Rental News (a trusted source for car rental industry updates), provides a global overview of how car rental companies are using technology, what challenges they face, and where opportunities lie.
Car rental companies have long lacked insight into how their peers operate—especially in terms of tech adoption and process improvements. This report helps fill that gap by offering a global benchmark for operational practices and strategic planning.
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The report includes insights from over 150 car rental companies worldwide and sheds light on industry-wide trends and pain points:
64% of rental operators base their pricing on competitors rather than their own demand forecasts, showing a lack of internal pricing intelligence.
While digital platforms are in use, 70% of companies still rely on informal training. This results in slow decisions and underused software.
The main cause of customer frustration isn’t technology failure, but slow internal processes like poor complaint resolution and confusing booking systems.
Many companies struggle with vehicle availability due to poor demand forecasting, leading to lost bookings and higher costs.
Only 12% of companies use AI for pricing. The rest are hesitant due to unclear return on investment, lack of staff training, and integration problems.
Martin Romjue, Managing Editor of Auto Rental News and Co-Chair of the International Car Rental Show (ICRS), said this report is a crucial resource. It reflects honest feedback from global operators and provides actionable insights to help businesses adapt and grow.
Ankit Chaturvedi, VP and Global Head of Marketing at RateGain, added that this joint effort aims to educate and empower car rental professionals. The report turns real operator experiences into practical suggestions companies can start using right away.
Auto Rental News, part of Bobit Media, is a leading publication for vehicle rental professionals. It offers news, insights, and events like the International Car Rental Show to keep the industry informed and connected.
Founded in 2004, RateGain is a global software company that provides AI-based solutions to travel and hospitality businesses in over 100 countries. It helps companies grow revenue through better pricing, customer retention, and digital transformation. RateGain works with some of the biggest hotel chains, airlines, travel websites, and car rental brands—including 16 Fortune 500 companies.
As of April 24 at 10:14 AM IST, Rategain Travel Technologies share price is trading at ₹465.00, up by ₹0.45 or 0.097% for the day. The stock opened at ₹463.90 and has touched an intraday high of ₹469.15 and a low of ₹461.25. The company has a market capitalisation of ₹5,490 crore and a price-to-earnings (P/E) ratio of 27.12. It does not currently offer a dividend yield. Over the past 52 weeks, the stock has reached a high of ₹859.00 and a low of ₹412.85.
The State of Car Rental 2025 report is a wake-up call for the industry. With rising customer expectations and evolving technologies, operators must shift from reactive to proactive strategies. By embracing AI, improving internal processes, and investing in digital execution, car rental companies can unlock new growth opportunities and deliver better customer experiences in the years ahead.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Apr 24, 2025, 10:20 AM IST
Kusum Kumari
Kusum Kumari is a Content Writer with 4 years of experience in simplifying financial market concepts. Currently crafting insightful content at Angel One, She specialise in breaking down complex topics into easy-to-understand pieces, blending expertise in market fundamentals and technical analysis.
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