RateGain’s Adara Platform Upgrade: Revolutionising Destination Expenditure Reports

On March 28, 2024, RateGain Travel Technologies Limited informed in stock exchange filings that the company’s Adara is set to help Destination Marketing Organizations (DMOs) track ROI accurately using visitor spending data.

Details of the Upgrade

The RateGain company, Adara, which is one of the largest data exchange platforms in the world that provides access to customer data sourced ethically, will get an upgrade in its Destination Expenditure Reports. These reports are utilised by leading tourism boards and destination marketing organizations globally to understand the spending patterns of visitors to the destination.

In the exchange filing, RateGain stated that with this new upgrade, DMOs will be able to track spending patterns for visitors from more than 25 origin markets, along with the top 25 merchants within that destination. This will give DMOs a more refined view of what visitors love to spend at their destination.

As per the exchange filing, in the destination marketing space, Adara is the only player that provides anonymised expenditure analyses for visitors and co-relates them to the destination’s digital advertising efforts. By gaining visibility into visitor spending volume tied to marketing efforts, a DMO can measure how effective its marketing has been, understand visitor preferences, and measure the economic impact of tourism as a whole.

RateGain added, “The reports’ measurement capabilities allow destinations to see credit card spending across advertising partners they are working with and track spending patterns across multiple categories like restaurants, bars, gas stations, attractions, and more for 195 million Individuals and 40 million households in the United States alone.”

Commenting on this development, the President of Adara, Jay Wardle, said, “Destination marketers have historically had limited visibility into the conversions generated through their digital media. We are thrilled to be able to offer these bespoke solutions to tourism marketing organisations around the globe. The insights offered through these reports will help destination marketers make more informed decisions on their marketing spend for years to come.”

On March 28, 2024, the share price of RateGain Travel Technologies Limited opened at ₹784.95, touching the day’s high at ₹784.95, as of 12:58 PM on the NSE.

About RateGain

RateGain Travel Technologies Limited is a multinational provider of AI-powered SaaS solutions for travel and hospitality that works with more than 3,200 customers and over 700 partners in more than 100 countries. It helps them in increasing their revenue generation through acquisition, wallet share expansion and retention.

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