Reliance Consumer Expands Global Reach with Campa Launch in UAE

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has launched Campa in the UAE at Gulfood 2025, entering into the international market. This expansion follows Reliance’s acquisition of the Campa brand in 2022 and its reintroduction in India in 2023.

As of February 19, 10:33 AM, Reliance Industries Ltd is trading at ₹1,231.45, up ₹6.05 (0.49%) today but down 5.67% over the past month and 16.46% over the past year.

Partnership with Agthia Group

To distribute Campa products in the UAE, RCPL has partnered with Agthia Group, a major food and beverage company in the region. This collaboration is to help the brand establish a presence in the market, targeting both Indian expatriates familiar with Campa and local consumers.

Product Range and Positioning

The initial product lineup includes Campa Cola, Campa Lemon, Campa Orange, and Cola Zero. The brand has undergone a redesign with new packaging while keeping the original flavours. Pricing details have not been disclosed, but RCPL has stated that it aims to keep the products affordable.

Statements from the Companies

Ketan Mody, COO of RCPL, stated “We are excited to enter the UAE market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across the UAE.”
Alan Smith, CEO of Agthia Group, said “This iconic brand holds deep nostalgia for many, and we believe it will strongly resonate with the significant Indian expatriate community in the UAE and local consumers alike. This partnership further strengthens Agthia’s diverse beverage portfolio and reinforces our leadership in the region’s dynamic market. With our robust distribution network and market expertise, we’re excited to reintroduce Campa Cola to a new generation of consumers in the UAE.”

Campa’s History and Expansion 

Campa was a popular soft drink brand in India during the 1970s and 1980s before it faded from the market. After acquiring it in 2022, Reliance reintroduced it in India with updated branding. The UAE launch is the first in its expansion beyond India, though there is no official confirmation about further international markets.

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