Reliance Consumer Set to Finalise SIL Food India Acquisition

Reliance Consumer Products Ltd (RCPL), a subsidiary of Reliance Retail Ventures Ltd (RRVL), has acquired the packaged foods brand SIL Food India. The deal, as per the reports, includes SIL’s brand portfolio but not its manufacturing facilities in Pune and Bengaluru. 

SIL Food India’s product line includes cooking pastes, jams, baked beans, mayonnaise, and Chinese sauces. The company primarily operates in western and southern markets, but RCPL plans to expand its distribution.

Plans for National Expansion

RCPL has plans to double its distribution network within a year. The expansion will focus on northern and western states, including Delhi-NCR, Uttar Pradesh, Punjab, Haryana, and Rajasthan. This is to build on its existing presence in states like Tamil Nadu, Karnataka, Maharashtra, and Gujarat.

SIL’s Ownership 

SIL Food India, originally James Smith & Co, was acquired by Marico Industries in 1993. It later changed hands to Scandic Food India, part of Denmark’s Good Food Group. In 2021, Food Service India, a supplier to the hospitality industry, took over SIL. The acquisition by RCPL is the latest in a series of ownership changes for the brand.

Pricing Strategy

RCPL continues to focus on affordability in its pricing strategy. Products like the Campa soft drink are offered at ₹10 for a 200 ml bottle, lower than competitors Pepsi and Coca-Cola. Similarly, Raskik Gluco Energy is priced at ₹10 for a 160 ml PET bottle.

RCPL’s FY25 Performance

For the first nine months of FY25, RCPL reported revenues of ₹8,000 crore. Its flagship brands, Campa and Independence, are expected to contribute ₹1,000 crore in sales by the end of FY25. RCPL has also reported nearly 300% year-on-year growth in its distribution network and merchant outlets.

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