Route Mobile Announces Proximus’ Strategic Partnership with Microsoft

On June 27, 2024, Route Mobile Ltd informed in a stock exchange filing that Proximus, the holding company of Proximus Opal S.A./ N.V. (Opal), the holding company of Route Mobile Limited, had formally signed a 5-year strategic partnership with Microsoft.

This partnership aims to bolster their digital leadership and accelerate innovative offerings for business and residential customers in Belgium and beyond. Microsoft will leverage Proximus’ international affiliates BICS, Telesign, and Route Mobile to enhance its services, while Proximus will benefit from Microsoft’s Azure Cloud, harnessing advanced AI and data solutions.

The strategic collaboration focuses on three main areas:

1. Communication Platform as a Service (CPaaS) and Digital Identity (DI) Collaboration: The partnership aims to advance communication platform services, facilitating seamless customer engagement across various channels. Proximus Group’s expertise in CPaaS and DI, supported by BICS global networks, will drive innovation in customer communication and security services.
2. Cloud Transformation: Proximus will migrate key platforms to Azure cloud services, ensuring scalability, faster market delivery, and enhanced security. This transformation will integrate cutting-edge AI technologies into customer service and operations, providing a robust development environment for innovative products.
3. Go-to-Market Optimisation: Microsoft will collaborate closely with Proximus to optimise its go-to-market strategy, strengthening Proximus’ role as a prominent Microsoft reseller in Belgium. This partnership aims to benefit Proximus customers who use Microsoft products and services, enhancing their overall experience.

The collaboration underscores both companies’ commitment to technological advancement and delivering exceptional value to customers in Belgium and globally.

Commenting on this collaboration, the General Manager of Microsoft Belux, Marijke Schroos, said, “This strategic partnership is a confirmation of the shared vision of Microsoft and Proximus when it comes to leveraging the power of innovation through cloud applications and AI innovation. Our combined strengths will create a true powerhouse of technological innovation to the benefit of our partners, customers and society as a whole.”

The CEO of Proximus, Guillaume Boutin, stated, “I’m particularly enthusiastic about this partnership because when two leading companies join forces, the results are bound to be positive. Our international expansion strategy is bearing fruit, as it now puts us in the right position to sign relevant partnerships with the biggest players in the IT and digital sector, such as Microsoft. This strategic partnership represents excellent news for our business and residential customers, which will continue to benefit from cutting-edge technology and seamless connectivity.”

He further added, “It’s also good news for Proximus as a group because it will lead Microsoft to strengthen its use of our best-in-class product suites of CPaaS & DI. This new strategic partnership with Microsoft, which will open up new frontiers in communication services, shows how Proximus Group is on track to further redefine customer experiences in Belgium and abroad thanks to the combined efforts of our international affiliates BICS, Telesign and Route Mobile.”

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.