Swiggy Instamart Introduces ‘Maxxsaver’ for Bigger Savings on Large Orders

Swiggy Instamart, the quick commerce service of Swiggy, has introduced a new in-app feature called ‘Maxxsaver’ to help customers save more on large purchases. The feature applies automatically at checkout, allowing users to maximise their savings without any extra steps.

Wide Range of Products

Swiggy Instamart offers over 35,000 products, including groceries, daily essentials, electronics, smartphones, fashion, makeup, and toys. With the launch of Maxxsaver, the company aims to make shopping more affordable by offering savings of up to ₹500 once a certain order value is reached.

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Exclusive Benefits for Swiggy BLCK Members

The company plans to extend this feature to customers who are part of Swiggy’s premium membership program, BLCK, in the near future.

Swiggy’s Commitment to Affordable Shopping

Amitesh Jha, CEO of Swiggy Instamart, emphasised the company’s focus on delivering value to customers. He stated that as more people rely on Swiggy Instamart for essentials and other products, the company is committed to offering better pricing and affordability. Maxxsaver rewards customers who place larger orders by unlocking greater savings, making both small and bulk purchases more cost-effective.

Expanding Reach Amid Growing Competition

Swiggy Instamart has expanded to 100 cities, driven by increasing demand from smaller towns. The quick commerce industry is becoming more competitive, with companies expanding their product range and preparing for potential competition from major e-commerce players like Flipkart and Amazon.

Similar to Zepto’s SuperSaver

Maxxsaver is similar to Zepto’s SuperSaver, which launched in September 2024. As competition grows, quick commerce platforms are continuously introducing new features to attract customers and stay ahead in the market.

About Swiggy 

Swiggy is an Indian food delivery and online ordering platform. Established in 2014, the company is based in Bangalore and, as of July 2023, serves over 580 cities across India.

As of April 8, 2025, Swiggy share price stands at ₹329.55, up by ₹7.85 (2.44%). The stock opened at ₹329.00, reached a high of ₹333.00, and a low of ₹322.55. The company has a market capitalisation of ₹75,500 crore. While the P/E ratio and dividend yield are unavailable, the stock’s 52-week high is ₹617.30, and the 52-week low is ₹306.95.

Conclusion

With the launch of Maxxsaver, Swiggy Instamart is enhancing affordability and convenience for customers. As competition in quick commerce intensifies, such features will play a key role in attracting users and boosting customer loyalty.

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