Thomas Cook India signs MoU with Korea Tourism Organisation

Thomas Cook Partners With KTO

Thomas Cook (India) and its group company SOTC Travel have entered a strategic 24-month partnership with the Korea Tourism Organisation (KTO) to enhance Korea’s visibility in the Indian market. This exclusive collaboration focuses on Special Projects aimed at fostering year-round awareness and increasing interest among Indian travellers. 

The partnership encompasses knowledge exchange, best practices, and the development of innovative travel products tailored to Indian preferences, strengthening Korea’s presence in the leisure, business, and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors.

Korea’s Growing Appeal for Indian Travellers

Korea offers an enriching experience for Indian tourists, blending luxury, culture, wellness, and diverse cuisine. The global influence of the Hallyu wave, driven by K-pop, K-drama, and the K-beauty industry, has significantly boosted Korea’s appeal. Additionally, Hansik, Korea’s traditional cuisine known for its bold flavours and healthy ingredients, enhances its attractiveness as a culinary destination. 

While Seoul and Busan remain popular, regions like Jeju Island, Gangwon Province, and Jeollanam-do provide immersive wellness and relaxation experiences, featuring world-class spas and wellness centres. These elements position Korea as a premier destination for India’s affluent and wellness-conscious travellers, promoting long-term tourism growth.

Thomas Cook Share Performance

As of February 20, 2025, at 10:05 AM, the shares of Thomas Cook are trading at ₹127.10 per share, reflecting a surge of 6.38% from the previous day’s closing price. Over the past month, the stock has registered a loss of 23.33%. The stock’s 52-week high stands at ₹264.00 per share and its low is ₹118.25 per share.

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