Tilaknagar Industries (TI) will distribute AMARA Artisanal Pink Vodka. AMARA is a new spirit from Spaceman Spirits Lab (Spaceman). Spaceman also makes SAMSARA Gin. TI will distribute AMARA via a royalty arrangement. This covers Spaceman brands in India and abroad.
AMARA enhances TI’s product range. TI’s brands include Monarch Legacy Edition Brandy. Others are Mansion House Flandy and Courrier Napoleon Brandy. Spaceman’s brands will use TI’s distribution network. These are SAMSARA Gin, SITARA Rum, and AMARA Vodka. This starts in Q1 FY26.
The collaboration will boost Spaceman’s sales. It covers premium craft spirits in India and abroad. TI will expand its luxury portfolio. It will include Brandy, Gin, Rum, and Vodka. This will generate additional business for TI.
India’s vodka consumption surged in 2023. It grew by 16.5%. This significantly outpaced historical trends. Value vodka holds most of the market. Premium and ultra-premium categories are growing fast. Super-premium vodka grew by 19.6% annually. This was from 2022 to 2023.
Craft spirits are gaining popularity globally. Flavored craft spirits lead premium market innovations. India is catching up. Younger consumers and urban bars are embracing colorful cocktails. The shift towards premiumization favors AMARA’s launch. AMARA is India’s first artisanal luxury pink vodka. It is positioned in the super-premium category. AMARA will compete with global vodka brands. It aims to be known for smoothness and quality.
Consumers seek elevated experiences. They want occasion-driven consumption and unique flavors. They also desire ultra-premium spirits. AMARA brings craftsmanship and innovation to vodka. AMARA is five-times distilled. It is made from Bangalore Blue Grapes and Deccan Plateau rice. It is infused with fruits and floral notes. These include strawberries and rose petals. It undergoes pink ruby filtration. This enhances its brilliance and smoothness.
AMARA is priced between ₹2,500 and ₹4,500. This depends on state taxes. It will be available in select stores and bars. Initial rollout includes Goa, Maharashtra, and Karnataka. Haryana, Delhi, and Rajasthan will follow. International supplies will start in the second half of FY26. Markets include Global Travel Retail and UAE. UK and Singapore are also included.
Spaceman Spirits Lab is known for innovation. They push boundaries in craft spirits. SAMSARA gin was a success. Spaceman has a reputation for luxury experiences. TI invested in Spaceman in September 2024. The investment was ₹13.15 crore. This will increase TI’s stake to 20%. The investment supports Spaceman’s expansion.
TI will distribute Spaceman’s AMARA vodka. This expands TI’s premium portfolio. AMARA targets the growing premium vodka market. TI’s investment supports Spaceman’s growth.
On Tuesday, March 25, Tilaknagar Industries share price opened at ₹243.50. It fell by 3.22% and closed at ₹243.50 at 3.30 PM on the NSE.
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Published on: Mar 25, 2025, 6:02 PM IST
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