TVS Motor Company Ventures into Premium Lifestyle Motorcycle Segment with TVS RONIN

On April 5, 2024, TVS Motor Company Limited informed in a stock exchange filing that the company’s first premium lifestyle motorcycle was launched today in Colombia.

Details of the New Launch

On Friday, TVS Motor Company announced that it entered into the premium lifestyle motorcycle segment with the launch of TVS RONIN for its customers in Colombia. TVS RONIN is the first ‘modern-retro’ motorcycle from the company made for those who dare to live the unscripted way of life. With this launch in Colombia, TVS Motor Company has added another noteworthy product to the market.

Regarding the newly launched product, TVS Motor stated that TVS RONIN is a lifestyle statement that takes inspiration from the modern, new-age rider. It is designed with the style, technology, and riding experience to promote an unscripted lifestyle for the new generation of urban riders. The 225cc motorcycle weighs 160 Kg and delivers a whopping 20.4 PS Power, making it one of the best power-to-weight ratios in its category, along with a 19.93 Nm Torque.

They further added that the motorcycle had been engineered with unique tech features like Glide Through Technology (GTT), rain and urban ABS modes and Smart Bluetooth connectivity with voice and ride assistance in a retro design package.

Commenting on the launch, the Head of Business – Premium of TVS Motor Company, Mr Vimal Sumbly, said, “With many years of commitment to building the international business portfolio, TVS Motor Company has set the benchmark in catering to the diverse needs of two & three-wheeler buyers across the globe. Our launch of TVS RONIN in more markets is one step further in achieving our global ambitions and offering the best products to our global customers.”

TVS RONIN TD (Triple tone dual channel ABS) will be available in Colombia in select TVS Motor outlets nationwide at a retail price of 14,999,999 Colombian Peso.

On April 5, 2024, the TVS Motor share price opened at ₹2,086.00, touching the day’s low at ₹2,065.00, as of 11:51 AM on the NSE.

About TVS Motor Company Limited

TVS Motor Company Limited is a reputed two and three-wheeler manufacturer in the world. The company has four state-of-the-art manufacturing facilities located in India and Indonesia.

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