UGRO Capital Limited is a publicly traded, technology-focused lending platform focused on meeting the credit needs of small and medium-sized enterprises (SMEs) in India. Chokhani Securities Ltd was founded on February 10, 1993, and changed its name to U GRO Capital Ltd on September 26, 2018.
UGRO Capital has entered into agreements to acquire shares in MyShubhLife, a Bangalore-based fintech platform. The acquisition is subject to conditions that need to be fulfilled.
Myshubh Life, on the other hand, is recognised for its innovative approach to digital lending and financial wellness. The platform caters to individual customers, offering solutions such as personal loans, salary advances, and insurance products.
Myshubh Life’s strengths lie in its customer-centric technology and seamless user experience, making it a popular choice for salaried and self-employed individuals alike.
Strategic Acquisition
The acquisition of MyShubhLife represents a significant step forward in our journey. Scaling up embedded finance necessitates a thorough understanding and penetration of the payments ecosystem, as well as a cutting-edge data and technology stack. MSL has a proven track record in both areas, and it complements UGRO’s strategy. MSL’s live embedded relationships with leading payment ecosystems, as well as a very contemporary and functional technology architecture, will enhance the granularity and yields of our portfolio. This acquisition demonstrates our commitment to direct digital lending to small retailers.
At 2:52 PM, UGRO Capital shares were trading at ₹231.71 per share on NSE.
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