History

Affle was founded in Singapore in 2005 and by the following year, its founding teams were formed in India and the UK as well. In 2006, Affle acquired Tejus Securities Private Limited in India, which was acquired by Anuj Khanna Sohum. In 2007, Affle launched SMS 2.0 and in 2010, it built the cross-platform messaging app Pinch. In 2011, it launched an agency named ad2c, which focused on mobile advertising. In the same year, it also obtained 3 US patents for mobile messaging, search and commerce solutions. In 2012, the company launched a cross-screen ad platform named Ripple. The following year, it launched Ad2campaign, a data-centric mobile marketing platform. In 2014, it launched the ARC platform, a library for reusable components for faster development of mobile applications. In the same year, it also developed MAAS or Mobile Audience as a Platform. In 2016, it launched mTraction, a data analytics platform. In 2017, the company launched mFAAS, which is a fraud detection software. In the same year, it also launched mTraction TVSync for TV-linked digital advertising. On August 8, 2019, Affle (India) was listed on the BSE and NSE.

Business Segments

The company has a presence in the following major business segments:

1. Consumer platform - The consumer platform delivers consumer recommendations and conversions through relevant mobile advertising. It leverages its big data and machine learning capabilities to target real online shoppers and collect user-intent insights derived from behavioural signals, marketing attribution and intent signals. This helps companies achieve new user conversions and repeated conversions of existing users efficiently.
2. Enterprise platform - The company offers a comprehensive array of digital transformation services to build audience-centric digital assets for enterprises. Such services include app development for third parties, enabling online commerce for D2C companies, as well as data analytics and cloud services.

Subsidiaries The company has one wholly-owned subsidiary i.e. Affle International Pte. Ltd., Singapore, since 2018. It handles its operations in Singapore.

Key Personnel

Anuj Khanna Sohum, Founder and Chief Executive Officer Mr Sohum is an entrepreneur with over 20 years of experience in major technology and data platform-based businesses. He also has experience in handling digital fraud and data privacy issues through technology innovations.

Corporate Actions

The company has performed the following corporate actions in the recent past: Stock Split The company split its stock from a face value of ₹10 to ₹2 per share with a record date of October 8, 2021. Mergers and Acquisitions

• In 2023, Affle acquired Youappi, a global gaming-focused programmatic mobile advertising platform.
• In 2021, it acquired Jampp, a Latin America-based programmatic mobile advertisement platform, in order to enter the US and Latin American markets.
• In 2020, the company acquired appnext, a mobile app recommendation and discovery business.
• In 2019, Affle acquired the brand and business platform of Shoffr. In the same year, Affle International Pte Ltd acquired RevX's platform and business.
• Effective from September 1, 2018, Affle acquired the Vizury commerce business in India, along with associated records, the brand name 'Vizury' and other intellectual property rights and domain name credentials in India.