Avenue Supermarts Limited (ASL) primarily operates supermarkets under the well-known brand DMart. It runs a one-stop grocery network that strives to provide clients with a large selection of essential personal and home goods under one roof. Each DMart store has home utility products such as food, toiletries, beauty products, garments, kitchenware, bed and bath linen, home appliances and more. Mr Radhakishan Damani incorporated the company in May 2000. It launched an IPO in March 2017 and got listed on exchanges on March 21, 2017. Since opening its first store in Powai in 2002, DMart has grown well-known at 327 locations throughout Maharashtra, Madhya Pradesh, Chhattisgarh, NCR, Tamil Nadu, Punjab, Rajasthan, Gujarat, Andhra Pradesh and Karnataka Telangana.

Avenue Supermarts Business Segments

• Retail Stores: The company operates a retail store chain that generates revenue from the Food, FMCG, and General Merchandise and Apparel segments. The majority of the revenue comes from the food segment.
• Align Retail Trades Private Limited (ARTPL): It is a wholly-owned subsidiary of Avenue Supermarts Limited. The company is engaged in packing and selling grocery products, spices, dry fruits, etc.
• Avenue Food Plaza Private Limited (AFPPL): AFPPL is engaged in the business of operating food outlets at DMart stores. It was incorporated on June 08, 2004, and is a wholly-owned subsidiary of ASL.
• Avenue E-Commerce Limited (AEL): AEL is involved in online and multi-channel grocery retail under the brand name of DMart Ready.
• Nahar Seth & Jogani Developers Private Limited (NSJDPL): The subsidiary company NSJDPL was established on February 21, 2014, focusing on building and land development.
• Reflect Healthcare And Retail Private Limited (RHRPL): It is a wholly-owned subsidiary company of ASL and operates in the healthcare business. The company was incorporated on May 28, 2018.

Avenue Supermarts Management Team

• Radhakishan Shivkishan Damani, Founder Radhakishan Shivkishan Damani isthe founder of Avenue Supermarts Limited and a millionaire seasoned investor from India. In order to launch his chain of hypermarkets, DMart, he left the stock market in 2000 and opened the first location in Powai in 2002.

Avenue Supermarts Corporate Actions

In 2023, the company acquired Health and Glow, a Bangalore-based beauty and personal care brand.

Avenue Supermarts Management Outlook

The global cues are uncertain as a result of geo-political instability. However, the domestic economy is likely to be resilient due to numerous inherent factors such as growing urbanisation and favourable demographics., etc. As a result, the business is likely to witness growth due to the rising nuclearisation of families, rising households, etc.

Avenue Supermarts SWOT Analysis

Strengths:

• Value pricing and an attractive discount strategy provide a competitive edge.
• Efficient supply chain and sourcing network aiding the business to maintain low costs.
• Diversified product range fueling revenue diversification.

Weaknesses:

• The company’s limited online presence could act as a growth barrier.
• Limited presence in India creating restrictions to gain market share.

Opportunities:

• The rapid growth of e-commerce presents ample opportunities for business growth.
• There is a larger room for its store network expansion in untapped markets and underserved areas.

Threats:

• Business operates in a highly competitive retail sector from organised retail chains and local retailers.
• Changes in customer behaviour and preference impact sales performance.