Bella Casa Fashion & Retail Limited was incorporated in February 05, 1996. The Company is engaged in manufacturing of home furnishings /home made-ups, women ethnic wear and men's ethnic wear. The company sells its products through multiple channels including wholesale, retail, online, etc. With a 5,50,000 sq. ft. manufacturing facility in Jaipur, the Company production capacity currently touches upon 12 million units p.a. and with the establishment of third party, it has created employment opportunities for additional 1000 people and taken the brand to more than 400 districts. Today, the company holds a robust of about 500 crore capacity for producing both apparels and home furnishings. At the outset, the design teams adapt trendsetting styles inspired by the celebrity outfits, street styles and active sportswear into marketable garments for consumers. The Company uses latest computer-assisted design techniques that allow designers to rapidly make changes to a proposed design's silhouette, fabric, trimmings and other elements and making it easy to promptly share the proposed changes with partner fabric mills. The manufacturing process of the Company is thoroughly structured to ensure maximum e?ciency and optimal quality output. It is now moving away from traditional manufacturing towards the lean system according to which assembly line workers learn to execute a variety of production tasks, take charge for product quality. Having established to ful?ll the desire to combine comfort and luxury, and create a bedtime sanctuary, the Company has been making the ?nest bedding textiles for the consumer who loves to indulge. Putting to use the right mix of nature with science and art, the products, such as bed sheets, comforters, Dohars are crafted to perfection serving at the end of each eventful day. From casual to formal, from online to brick-and-mortar, here's the western wear brands, 'Bella' of the Company in India that every girl needs to try. The funky and versatile collection of western wears make it one of the top female clothing brands in India. Also, the range of smart casual western wear that this brand o?ers is quite popular among the Indian consumers. The Company's 'Brand Indigo' is a women's ethnic and fusion wear label that came into existence when the need to rede?ne Indian ethnic fashion for her' arose. It o?ers a product assortment that entail designs of substance, with prints and embroideries that are an amalgamation of folklore and revolution. The 'Indigo' brand aspires to nurture the traditional woman in you with a free-?owing, progressive approach involving, superior quality fabric, design and style. Since Indian ethnic wear is a timeless style of clothing to the Company. 'Chanderi', a traditional twist personi?es the young Indian woman who the customers like to speak to through their designs. She has a passion for life, ?air for fashion and loves unique bold design concepts. The designers translate all these beautiful elements into the designs for Chanderi and create a versatile style experience for consumers. One will definitely love the elegant design, style, comfort, and durability of Chanderi and ?nd them in stunning designs and silhouettes perfect for all body shapes. Traditional wear for men was only restricted to Kurtas and Churidars devoid of the magni?cent hues men graciously sport today. Brand 'Nayak' was created to revamp the Indian man's ethnic wardrobe with fresh new styles that spelled class and panache. With clean and simple silhouettes integrated with traditional contemporary designs, Nayak o?ers a range of stylish out?ts, perfectly blended for casual wear & occasion wear. The apparel market in India is dominated by the western wear market. Women dominate this ethnic wear segment as Indian women, Indian and ethnic fashion is a mainstream need for daily wear use (in addition to strong occasion wear). In contrast, for Men, it is currently restricted to occasion wear viz. weddings and festivals.