Cyber Media Research & Services Ltd. was originally incorporated as 'IDC (India) Limited' under Companies Act, 1956 on August 29, 1996. Further, name of the Company was changed to 'Cyber Media Research & Services Limited' on March 26, 2014. The Company commenced operations in October 1996. In 1998, it acquired the running business of IDC India, a division of Cyber Media (India) Limited. In 2017, the Company formed a wholly owned subsidiary in the Republic of Singapore under the name of 'Cyber Media Services Pte Limited' Presently, the Company is engaged in ad tech and data analytics business in an industry which is expanding rapidly. It has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics. These together form the pillars of the digital marketing landscape, i.e. it provide proprietary solutions that enable advertisers and publishers to match the right ad with the right user. This helps drive higher conversions and sales for advertisers, which enables publishers to earn more. Automation in ad tech and data analytics industry is driving significant changes, and data acts a critical enabler. Its algorithms leverage large sets of data, process it via AI engines to provide the right results, therefore simplifying digital marketing. CMGalaxy, Auxo Ads and CyberAds is CMRSL's propriety products for different stakeholders in the ecosystem. .