Incorporated in Jun.'87 as Ruchi Metals, Ruchi Strips & Alloys changed its name to the present in 1989. It was promoted by Ruchi Soya Industries, the Madhya Pradesh Audyogik Vikas Nigam and others. The company manufactures cold-rolled steel coils/strips with thickness in the range of 0.18 - 0.65 mm, and widths ranging from 650-1000 mm in both full hard and CRCA grades of ordinary drawing/deep drawing/extra deep drawing as per ISI specifications. The installed capacity is 50,000 tpa. The company's products are among the raw materials used for galvanised plain / corrugated coils. It is used in the manufacture of automobile accessories and in consumer durables like refrigerators, cupboards, washing machines, etc. The company made a public issue in Apr.'90 to part-finance the above projects. It has installed additional equipment for quality control facilities and line balancing. This is expected to improve production and add value. Ruchi Strips is identifying further areas of activity to generate earnings without a gestation period, for which a subsidiary is being formed.