Incorporated as a commercial printing press in 1862 by the name of Tata Press, and later renamed Tata Donnelley, Tata Infomedia Ltd was taken over by the Tata Publicity Corporation and, in 1931, became a division of Tata Sons. In a significant move, the company recently signed a MoU with R R Donnelly & Sons, the world's largest printing company, to expand its business in the Indian sub-continent. A part of the Tata group and the largest commercial printer in India, the company is a leader in every area of commercial printing. It prints several of India's top-circulation magazines and is also one of the country's leading book printers. It also has a range of personal stationery which includes greeting cards, diaries, calendars marketed under the Touchstone brand. It is among the few printing houses which offer clients a range of services ranging from design to despatch. The company has an in-house print promotion agency known as Design Shop (India). Tata Infomedia entered the information service business in 1991 with the publication of the business directory (popularly known as Yellow Pages) for Bombay. Since then, it has built a leadership position in this field and has broadened its canvas of operations to include other cities like Delhi, Bangalore, Madras, Ahmedabad, Pune and Calcutta. It has also launched a specialised directory for exporters. Its database services division provides creative direct marketing solutions to its client in addition to its own innovative mailer campaigns. The company's special internet publication division growing with the launch of AvMax, India's first Audio-Video magazine. During the year-2000, company also launched the Better Photography Black Book, top class photograph by Indian photographers & is also planning further title launches. Yellow Line, the Company's call centre for yellow pages has now started in Mumbai and Delhi with a soft launch in April 2001. The company has changed its name from Tata Infomedia Ltd to Infomedia India Ltd.