Prism Cement Limited (PCL) is an ISO 9001:2000 certified company promoted by the Rajan Raheja Group, which was incorporated on 26th March 1992 in the name of Karan Cement Limited. The Company manufactures and markets Portland Pozzollana Cement (PPC) with the brand name `Champion' and the full range of Ordinary Portland Cement (OPC) of 33, 43 and 53 Grades. It operates one largest single kiln cement plant at Satna, Madhya Pradesh, equipped with state-of-the-art machinery and technical support from F.L Smidth & Co A.S Denmark, the world leaders in cement technology. Also the company is running the Technical Services Cell, for helping in further increasing the brand preference for Prism Cement and to provide on-site services to individual house builders. A Joint Venture Agreement was executed in April of the year 1993, between Rajan Raheja, F.L. Smidth & Co., A/S, Denmark and The Industrialisation Fund for Developing Countries, Denmark for promoting a project for setting up and operating a 2 million tonnes per annum cement plant by the company. The Company's name was changed from Karan Cement to the present one Prism Cement Limited in the year of 1994 and a fresh certificate of incorporation consequent on change of name was obtained on 15th September 1994. The Company made its maiden public issues aggregating Rs. 7,876 lakhs in the year 1995. During the year 1996, PCL had signed loan agreements with all Financial Institution/Banks who have sanctioned term loans. The Company had set up a central marketing office in the year 1997 at Allahabad in Uttar Pradesh (UP), which is supported by regional offices at Satna, Varanasi (UP) and Delhi. Besides, it has also set up area offices and depots at all major towns of UP, MP and Bihar. PCL improved its capacity utilisation from 33 per cent to 70 per cent in the year of 1999. The Company had signed Memorandum of Understandings with a couple of power plants during the year 2001-02 to ensure regular supply of high quality fly-ash from them. Champion, the brand name under which the company's blended cement is sold, the company had launched a brand enhancement programme during the year 2002-03 in the markets with interest to re launch Champion. PCL had set up an additional Cement Bulker Loading System and an additional Truck Loading System in the year of 2003-04. During the year 2004-05, the company had participated into Gaya-Aurangabad Road project, the Jharkhand Road project and the Allahabad by-pass project. The Company was ranked 3rd best for leadership in adopting the state of the art technology and energy efficiency for the same year 2004-05. PCI also won the 1st prize for Safety Education and Mining Machineries at the Annual Safety Week Award in the year of 2005-06 and also in the identical year, the company had committed to mitigate potential environmental impacts associated with the cement plants. During the year 2006-07, while demand for cement had shown a good growth, the company had successful strategizing its market operations which substantially enhanced the brand equity of 'PRISM CHAMPION'.